A special issue of the International Journal of Advertising, guest edited by me, bringing together studies exclusively on marketing communications in and from a Latin American perspective is available online now via the IJA...
What does the article examine? The article reports findings of a research project which examined the persuasion knowledge of young boys in relation to so called “brand-integrated magazines” and compared them to traditional product...
My latest book, Marketing Ethics & Society, edited together with Lynne Eagle and published by Sage has just been published. Aiming to provide insights into the important ethical challenges faced by marketers, the book...
What does the article examine? The article examines how consumers react to advertising of over-the-counter (OTC) medicines, in this case specifically painkillers (analgesics). Which concepts are discussed in the article? The article draws on...
Special Issue of Marketing Intelligence and Planning Contributing to the dialogue between researchers and practitioners, this special issue of the journal focuses on the ethical dimensions of medical / pharmaceutical marketing in the Web...
Have you wondered what some of the junk food companies get up to online? Why they are avoiding good old fashioned TV and invest millions in making fun games? And if all those games...
