Social Media and Social Marketing
Interview at Universidad de los Andes (Bogota, Colombia) about social media and social marketing (in Spanish). Click on the picture to view.
Tagged: Academic Life
Choosing where to publish academic books
Books are, at least in marketing and in the UK academic world, sadly not often valued highly – at least in comparison to what is considered “real” publications in the form of academic journal...
Bye, bye Stockholm!
It has been a little hectic this week: First I had the pleasure of attending ICORIA in Stockholm, and now I’m on my way to see the students on our Hong Kong programme graduate. The conference was certainly fantastic –...
Stress! Stress! Stress! (And Joy)
So, it is 8 on a Sunday morning (rather late, don’t you think?) and I’m at the computer. In front of me a todo list of making progress on a paper, make powerpoint for presentation next week...
EMAC Lisbon
Yesterday, EMAC (European Academy of Marketing Conference), finished in Lisbon. It was my first time at this conference. Considered the “European” equivalent of AMS in the US, the conference is the largest gathering of mainly European...