Tagged: 7S

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Gamify your resolutions!

With almost two weeks into the new year… how are you doing with your New Year’s resolutions? OK, it’s probably not a nice question to ask, … if you are (to be honest with...

Mobile Applications for Healthier Lifestyles: Not Quite Playing the Game? 1

Mobile Applications for Healthier Lifestyles: Not Quite Playing the Game?

This is the presentation related to the paper I presented at the 2013 World Marketing Congress in Melbourne. The paper focuses on the use of mobile  “app”-based interventions as tools to influence health-related behaviour....

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7S: Sweet, sweet, Candy Crushed

Have you crushed some candy today? Well.. if you have,, welcome to the glorious world of 66 million fellow crushers, making it the most popular game ever to be installed on our phones, iPads...

The 7S Framework for Social Media 0

The 7S Framework for Social Media

These are the slides I presented at the European Social Marketing Conference in Lisbon. I’ll try and write more about the 7S framework over the next few days, but in the meantime: if you...