Upcoming workshops:

Wednesday, 19 May
Middlesex University Social Marketing Evenings
An Introduction to Social Marketing: Why? What? For whom?
This workshop offers an introduction to basic Social Marketing skills and tools, showing how marketing tools can be effectively used to change behaviour - for better health and societal benefit. It is intended for people who wish to have a basic overview of what Social Marketing is all about, and how it can be used in health care and beyond.
This event is free - but please register by emailing s.dahl@mdx.ac.uk

Wednesday, 23 June
Middlesex University Social Marketing Evenings
Social Media & Social Marketing: Twitter for behaviour change!
Looking at how Social Media, and web 2.0 tools like blogs,  facebook and twitter, can be used to communicate effectively, achieve behaviour change and support health & social marketing objectives, this workshop examines how Social Marketing can benefit from using new technologies. Intended for people who have a basic understanding of Social Marketing, the evening is a hands on workshop on how to do Social Marketing - the 2.0 way.
This event is free - but please register by emailing s.dahl@mdx.ac.uk

Wednesday, 21 July
Middlesex University Social Marketing Evenings
Mind your language: Hard to reach communities & Social Marketing
Exploring health literacy, deprivation and working in a cultural diverse environment, this workshop shows how Social Marketing can be used in challenging scenarios to deliver effective behaviour change. Intended for people with a basic understanding of Social Marketing, the workshop will examine successful examples how t! o overcome barriers and help deliver successful Social Marketing campaigns in hard to reach communities.
This event is free - but please register by emailing s.dahl@mdx.ac.uk

9 October 2010
Middlesex University Social Marketing CPD Series
Social Marketing & Health Behaviour
Topics covered:
Scope and function of Social Marketing
Health Behaviour Models:
Marketing Models applied to complex Health Behaviour Models

11 December 2010
Middlesex University Social Marketing CPD Series
Planning for Social Marketing
Topics covered:
Situational & Environmental Analysis in Social Marketing
Scoping & Community Engagement
Segmentation & Targeting
Total Process Planning Model
Alternative Planning Models
Exchange & Competition
Message Design & Framing
Social Marketing Tool Selection

29 January 2011
Middlesex University Social Marketing CPD Series
Implementation, Evaluation, Barriers & Limitations of Social Marketing
Topics covered:
Implementing Social Marketing Campaigns
Evaluation of Social Marketing Campaigns
Barriers to persuasion & Potential Solutions
Limitations of Social Marketing
Ethical Issues of Social Marketing

Watch out for more future dates coming soon!

Past events, workshops & conferences:

31 October 2009:
Middlesex University Social Marketing Workshop
More information here

12 November 2009:
Twitter, Krise & Co. Public Relations 2009 - der Beginn einer neuen Ära?
Hugin / Thomson Reuters
PR Podium @ pentahotel Leipzig, Grosser Brockhaus 3, 04103 Leipzig
More information here (in German)

19 November 2009:
Using Social Marketing & Physical Activity Workshop
London Sport Institute

04 December 2009:
Using Social Media in Sports
London Sport Institute

05 December 2009:
Middlesex University Social Marketing Workshop
More information here

30 January 2010:
Middlesex University Social Marketing Workshop
More information here