Some papers are available from the Social Sciences Research Network.
Books:
Dahl, S & Eagle, L. (2009): Marketing Communications, London: McGraw Hill (forthcoming)
Dahl, S & Eagle, L. (2009): Social Marketing, London: Sage (forthcoming)
Dahl, S (2003): Diversity in Business Communication, Zurich: Netw®k Lang & Schuster
Dahl, S (1998,2000): Communications and Culture Transformation: Cultural Diversity, Globalization and Cultural Convergence, London: ECE
Dahl, S (1999): Intercultural Skills for Business, London: ECE
Selected refereed papers, chapters, conferences etc:
Brennan, Ross , Dahl, Stephan and Eagle, Lynne(2010) ‘Persuading young consumers to make healthy nutritional decisions‘, Journal of Marketing Management, 26: 7, 635 — 655
Dahl, Stephan (2010) ‘Current Themes in Social Marketing Research: Text-Mining the Past Five Years’, Social Marketing Quarterly, 16: 2, 128 — 136
Dahl,S., Eagle, L. & Baez, C.: (2009) Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content, Young Consumers: Insight and Ideas for Responsible Marketers 10 (1)
Brennan, R., Czarnecka, B., Dahl, S., Eagle, L. Mourouti, O (2008): Regulation of Nutrition and Health Claims in Advertising, Journal of Advertising Research, 48 (1)
Dahl, S. (2007): Turnitin®: Student reaction towards electronic submission and plagiarism detection, Active Learning in Higher Education 8 (2)
Dahl, S. (2007): Advertising Across Cultures, in Thaer, Nashreen & Gopalan, Swapna (eds): Marketplace Anthropology, ICFAI University Press
Dahl, S.(2006): Peer support over the Internet: How HIV positive people use Internet support groups, Journal of Medical Marketing, 6, pp 268–275
Dahl, S.: My husband would think I am mad: European advertising through the eyes of the consumers 5th CRAWS 2006, International and Cross-Cultural Perspectives on Customer Behaviour, University of Manchester
Dahl, S. & Eagle, L.C. Analyzing Advergames for Children: Active Diversions or Actually Deception?, CMC 2006, University of Lubljana
Dahl, S (2005): That just isn’t for me! Food Advertising from Culturally Close Countries through the Eyes of the Consumers, University of Ziln: Marketingove Komunikace a Media,
Dahl, S (2005): What do we know about global advertising?, International Business Colloquium, Konstanz University of Applied Sciences
Dahl, S (2004): Cross-Cultural Advertising Research: What do we know about the Influence of Culture on Advertising?, Middlesex University Business School Discussion Paper
Dahl, S (2004): Television advertising in culturally close countries, 11th Conference of the NIC, Kristiansand: Agder University College
Dahl, S (2004): Intercultural Research: The Current State of Knowledge, Middlesex University Business School Discussion Paper
Dahl, S (2004): Measuring Appeals in Television Advertising, Intercultural Research Series, London: European Business School
Dahl, S (2003): An Overview of Intercultural Research, Society for Intercultural Training and Reserach UK I/10 (2/2003)
Dahl, S (2003): Advertising and culturally close countries, Business of Culture, Society for Intercultural Training and Reserach, Luton: University of Luton
Dahl, S (2002): A small introduction to nonverbal communication, Intercultural Series: London: European Business School
Dahl, S (2001): Einführung in die Interkulturelle Kommunikation (Introduction to Intercultural Communications), Trans. Patrick Klein, Berlin: Intercultural Network
Dahl, S (2000): Cultural Values in Beer Advertising in the UK, the Netherlands and Germany, Delta Intercultural Academy.
Forthcoming Papers, Conferences etc:
Dahl, S.: The impact of case studies and curriculum design on knowledge and risk perception of health conditions
Dahl, S.: The impact of the introduction of electronic resources in the curriculum and impact on dissertation performance at postgraduate level
Dahl, S. & Eagle, L.C.: Promotional Tie-ins and Children
Dahl, S.: Internet and Medication Choice: How influential are Peers on the Internet?
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