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Dahl.S (2014) : Social Media Marketing – Theories and Applications, London: Sage (Wikipedia Book Sources)

Eagle, L., Dahl, S., Czarnecka, B. Lloyd, J.  (2014): Marketing Communications, London: Routledge (Wikipedia Book Sources)

Eagle, L., Dahl, S. Hill, S.  et al (2013): Social Marketing, London: Pearson (Wikipedia Book Sources)

Dahl, S (2003): Diversity in Business Communication, Zurich: Netw®k Lang & Schuster

Dahl, S (1998,2000): Communications and Culture Transformation: Cultural Diversity, Globalization and Cultural Convergence, London: ECE

Dahl, S (1999): Intercultural Skills for Business, London: ECE

Chapters in edited books:

Dahl, S: (2015) Communication Appeal Effectiveness – Marketing Psychology Applications: A Framework of Study. In: Broderick, A. J. and Demangeot, C.: Contemporary Consumer Psychology, London: Sage

Dahl, S.: (2014): Social Marketing in China, Japan and Korea. In Nguyen, B. & Rowley, C.: Ethical and Social Marketing in Asia, Swanston: Woodhead

Eagle, L., Morey, Y., Dahl, S. (2012): Subtle Sophistry Versus Savvy Strategy: A Critical Review of the Potential Efficacy of Product Placement Regulations. In Martin Eisend & Tobias Langner: Advances in Advertising Research, Vol 3, Wiesbaden: Gabler

Brennan, R., Dahl, S., Eagle L. (2012) “Persuading Consumers to Make Healthy Nutritional Decisions”. in Bennett, R., Kerrigan, F. & O’Reilly, D: New Horizons in Arts, Heritage, Nonprofit and Social Marketing, Key Issues in Marketing Management Series, London: Routledge

Dahl, S. (2007): Advertising Across Cultures, in Thaer, Nashreen & Gopalan, Swapna (eds): Marketplace Anthropology, ICFAI University Press

Selected refereed papers, chapters, conferences etc:

Czarnecka, B, Dahl S. & Eagle, L. (2013): Is food advertising culture-bound – contradictory results from four European countries. Journal of Consumer Behaviour, 12 (2/3), pp. 227-246

Dahl, S., Eagle, L. & Ebrahimjee, M. (2013): Golden Moves: Developing a Transtheoretical Model based Social Marketing Intervention in an Elderly Population, Social Marketing Quarterly, 19 (4), pp. 230-241

Brennan, Ross , Dahl, Stephan and Eagle, Lynne(2010) ‘Persuading young consumers to make healthy nutritional decisions‘, Journal of Marketing Management, 26: 7, 635 — 655
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Dahl, Stephan (2010) ‘Current Themes in Social Marketing Research: Text-Mining the Past Five Years’, Social Marketing Quarterly, 16: 2, 128 — 136
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Dahl,S., Eagle, L. & Baez, C.: (2009) Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content, Young Consumers: Insight and Ideas for Responsible Marketers 10 (1)
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Brennan, R., Czarnecka, B., Dahl, S., Eagle, L. Mourouti, O (2008): Regulation of Nutrition and Health Claims in Advertising, Journal of Advertising Research, 48 (1)

Dahl, S. (2007): Turnitin®: Student reaction towards electronic submission and plagiarism detection, Active Learning in Higher Education 8 (2)
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Dahl, S. (2007): Advertising Across Cultures, in Thaer, Nashreen & Gopalan, Swapna (eds): Marketplace Anthropology, ICFAI University Press

Dahl, S.(2006): Peer support over the Internet: How HIV positive people use Internet support groups, Journal of Medical Marketing, 6, pp 268–275
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Dahl, S.: My husband would think I am mad: European advertising through the eyes of the consumers 5th CRAWS 2006, International and Cross-Cultural Perspectives on Customer Behaviour, University of Manchester

Dahl, S. & Eagle, L.C. Analyzing Advergames for Children: Active Diversions or Actually Deception?, CMC 2006, University of Lubljana

Dahl, S (2005): That just isn’t for me! Food Advertising from Culturally Close Countries through the Eyes of the Consumers, University of Ziln: Marketingove Komunikace a Media,

Dahl, S (2005): What do we know about global advertising?, International Business Colloquium, Konstanz University of Applied Sciences

Dahl, S (2004): Cross-Cultural Advertising Research: What do we know about the Influence of Culture on Advertising?, Middlesex University Business School Discussion Paper
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Dahl, S (2004): Television advertising in culturally close countries, 11th Conference of the NIC, Kristiansand: Agder University College

Dahl, S (2004): Intercultural Research: The Current State of Knowledge, Middlesex University Business School Discussion Paper
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Dahl, S (2004): Measuring Appeals in Television Advertising, Intercultural Research Series, London: European Business School

Dahl, S (2003): An Overview of Intercultural Research, Society for Intercultural Training and Reserach UK I/10 (2/2003)

Dahl, S (2003): Advertising and culturally close countries, Business of Culture, Society for Intercultural Training and Reserach, Luton: University of Luton

Dahl, S (2002): A small introduction to nonverbal communication, Intercultural Series: London: European Business School

Dahl, S (2001): Einführung in die Interkulturelle Kommunikation (Introduction to Intercultural Communications), Trans. Patrick Klein, Berlin: Intercultural Network

Dahl, S (2000): Cultural Values in Beer Advertising in the UK, the Netherlands and Germany, Delta Intercultural Academy.
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