Research & Publications

Here you can find a list of my more “academic publications“.  I also have a list of Books I have (co-)written – these can be found on this page (click)

Refereed Journal Publications

Eagle, L. & Dahl, S. (2018) Product placement in old and new media: examining the evidence for concern. Journal of Business Ethics, 147 (3). pp. 605-618. (ABS***)

Waehning, N., Sirkeci, I., Dahl, S. and Zeyneloglu, S. (2018) Regional Cultural Differences Within and Across Four Western European Countries. Transnational Marketing Journal, 6 (1). pp. 23-47.

Dahl, S, Eagle, L., & Souza, V. (2017) “Olá! Estás a ouvir-me?” An exploration of health information seeking and likely comprehension of Internet-based health information in Portuguese and English // “Olá! Estás a ouvir-me?” Estudo exploratório da informação de saúde e da sua compreensão, com base em fontes da Internet em português e inglês. Revista de Gestão dos Países de Língua Portuguesa (Journal of Management of Portuguese-speaking Countries), 16 (3). pp. 44-58.

Carter, S. M., Mayes, C., Eagle, L., & Dahl, S. (2017) A code of ethics for social marketing? Bridging procedural ethics and ethics-in-practice. Journal of Nonprofit & Public Sector Marketing, 29 (1). pp. 20-38. (ABDC: B)

Dahl, S., & Eagle, L. (2016). Empowering or misleading? Online health information provision challenges. Marketing Intelligence & Planning, 34(7), 1000-1020. (ABDC: A)

Eagle, L., Dahl, S., & Low, D (2016): Product Placement in Old and New Media: Examining the Evidence for Concern Accepted for publication in the Journal of Business Ethics (ABS***)

Eagle, L.C., Dahl, S. (2016).  “Introduction to the special issue”.  Marketing Intelligence & Planning, 34 (7), pp. 902 – 904: special issue on the ethics of pharmaceutical marketing.

Eagle, L.C., Dahl, S. (2016). “Empowering or misleading?  Online Health Information Provision Challenges”.

Marketing Intelligence & Planning, 34 (7), pp. 1000 – 1020: special issue on the ethics of pharmaceutical marketing.

Dahl, S., Eagle, L., and Low, D. (2015) Integrated marketing communications and social marketing: together for the common good? Journal of Social Marketing, 5 (3). pp. 226-240. (ABDC: B)

Desrochers, D. and Dahl, S. (2015): Adult Food Insecurity and the Hunger-Obesity Paradox: Are these distinct consumer segments?,  Consumer Research (Vol. 42), Association for Consumer Research. (ABS**)

Desrochers, D. and Dahl, S. (2013): Childhood Obesity: Is Advertising the Culprit?, in Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research. (ABS**)

Czarnecka, B, Dahl S. & Eagle, L. (2013): Is food advertising culture-bound – contradictory results from four European countries. Journal of Consumer Behaviour, 12 (2/3), pp. 227-246 (ABS**)

Dahl, S., Eagle, L. & Ebrahimjee, M. (2013): Golden Moves: Developing a Transtheoretical Model based Social Marketing Intervention in an Elderly Population, Social Marketing Quarterly, 19 (4), pp. 230-241

Brennan, R., Dahl, S., Eagle, L. (2010): Persuading Young Consumers to make Healthy Eating Decisions, Journal of Marketing Management, 26 (7/8), pp. 635-655 (ABS ***)

Dahl, S. (2010): Current Themes in Social Marketing, Social Marketing Quarterly, 16 (2), pp. 128-136

Dahl, S., Eagle, L. & Báez, C. (2009): Analyzing Advergames for Children:  Active Diversions or Actually Deception? Young Consumers, 10 (1) pp. 46-59 – Emerald Highly Commended Award, 2010

Brennan, R., Czarnecka, B., Dahl, S., Eagle, L. Mourouti, O (2008): Regulation of Nutrition and Health Claims in Advertising, Journal of Advertising Research, 48 (1), pp. 57-70 (ABS ***)

Dahl, S. (2007): Turnitin®: Student reaction towards electronic submission and plagiarism detection, Active Learning in Higher Education 8 (2), pp. 173-191

Dahl, S. (2006): Peer support over the Internet: How HIV positive people use Internet support groups, Journal of Medical Marketing, 6 (4), pp. 268-275

Dahl, S. (2005): That just isn’t for me! (Foreign- and Home-style Food advertising in Culturally Close Countries), Marketingove Komunikace a Media (Marketing Communication and Media, Czech Republic), 3/2005, pp. 58-69

Dahl, S. (2003): An Overview of Intercultural Research, Journal of the Society for Intercultural Training and Research I/10, pp. 20-34

Papers under Revision at request of journals

Eagle, L., Dahl, S. & Low, D.  (forthcoming): Social Marketing Strategies for Overcoming Vaccine Hesitancy.  Accepted subject to amendment by: Journal of Social Marketing.

Dahl. S. Ebrahimjee, M., & Eagle, L.  Visceral Clues in Social Marketing:  Should we be less good to do good? Accepted subject to amendment by:  Journal of Social Marketing.

 

Book Reviews

Dahl, S. (2008): Review of de Pelsmacker, P. et al: Marketing Communications: A European Perspective, FT Prentice Hall, Journal of Marketing Communication.

 

Refereed Conference Presentations / Proceedings

Eagle, L., Dahl, S., & Low, D (2017) Just a little prick? Or a stab in the back? Vaccine uptake explored. In: Proceedings of the Academy of Marketing Conference 2017. From: Academy of Marketing Conference 2017: Freedom Through Marketing: looking back, going forward, 3-6 July 2017, Hull, UK.

Eagle, L., & Dahl, S. (2016) Empowered, uncertain or disinterested? Health seeking knowledge and search behaviours. In: Proceedings of the International Social Marketing Conference 2016, pp. 24-28. From: ISAC: International Social Marketing Conference 2016: societal wellbeing, 26-27 September 2016, Wollongong, NSW, Australia.

Dahl, S., Eagle, L., & Low, D. (2016) Health apps: broccoli of the phone app world? In: Proceedings of the International Social Marketing Conference 2016, pp. 29-32. From: ISAC: International Social Marketing Conference 2016: societal wellbeing, 26-27 September 2016, Wollongong, NSW, Australia.

Eagle, L., & Dahl, S. (2015) Online DTC and health information seeking: we are talking. But to whom are we talking? In: Proceedings of AM2015: Academy of Marketing Conference, pp. 1-7. From: AM2015: Academy of Marketing Conference, 7-9 July 2015, Limerick, Ireland.

Eagle, L., & Dahl, S. (2015) Online direct to consumer information provision: readability analysis suggests a failure to communicate. In: Proceedings of ICORIA 2015: 14th International Conference on Research in Advertising, pp. 1-10. From: ICORIA 2015: 14th International Conference on Research in Advertising, 3-4 July 2015, London, UK.

Eagle, L., Dahl, S., Carter, S., & Low, D. (2015) Social marketing ethical dilemmas: pursuing practical solutions for pressing problems. In: Proceedings of the World Social Marketing Conference, pp. 19-21. From: World Social Marketing Conference, 19-21 April 2015, Sydney, NSW, Australia.

Eagle, L. & Dahl, S. Low, D.R., Mahoney, T. (2014).  Alcohol Promotion via Mobile Phone Apps: Gaps in Impact Evaluation and Regulatory Coverage. Australian and New Zealand Academy of Marketing (ANZMAC), Griffith University, Brisbane, 1-4 December 2014

Eagle, L. & Dahl, S. Low, D.R. (2014). Ethical Issues in the Marketing of Skin Lightening Products. Australian and New Zealand Academy of Marketing (ANZMAC), Griffith University, Brisbane, 1-4 December 2014

Low, D.R., Eagle, L. & Dahl, S. (2014).  Marketing Ethics in the 21st Century. Global Marketing Conference, Singapore, 15-18 July 2014 http://gmcproceedings.net/index.php?mid=archive

Eagle, L. & Dahl, S. (2014).  Ethics in social marketing – In search of pronēsis. International Social Marketing Conference, Monash University, Melbourne, 17-18 July 2014

Eagle, L. & Dahl, S. (2014).  Can social marketing combat sorcery? International Social Marketing Conference, Monash University, Melbourne, 17-18 July 2014

Desrochers, D. M. & Dahl, S. (2014): Food insecurity and the hunger-obesity paradox. 39th Annual Macromarketing Conference, Royal Holloway, University of London, 2- 5 Jul 2014

Dahl, S. & Desrocher, D.: Is Advertising to Blame?, Association of Consumer Research, Chicago, 6-9 October 2013 (ABS **)

Dahl, S. Low, D.  & Eagle, L., Muscat, M.:  Not Quite Playing the Game? Academy of Marketing Science World Marketing Congress, Monash University, Melbourne, 17-20 July 2013

Eagle, L., Dahl, S. Low, D. & Mahoney, T.:  Troubling Thoughts About Tobacco Promotion in the On-Line Environment, Academy of Marketing Science World Marketing Congress, Monash University, Melbourne, 17-20 July 2013

Dahl, S. & Gordon, S.: Advertising Assertiveness and Effectiveness: The Role of Product Involvement, Academy of Marketing, Glamorgan, 9-11 July 2013

Dahl, S. & Desrocher, D.: My Friend Bud: Alcohol Promotion Across Social Media, European Marketing Academy, Istanbul, 4-7 June 2013

Dahl, S. Low, D.  & Eagle, L.:  Mobile phone-based Advergames, ANZMAC Conference, The Ehrenberg-Bass Institute, University of South Australia, 3-5 December 2012

Khanyapuss, P. & Dahl, S.: Advergames & Brand Image: Playing along or strategic game plan?, British Academy of Management Conference, Cardiff, 11-13 September 2012

Dahl, S. & Gordon, S.: Green Appeals in Advertising: Taking the biscuit?, ICORIA European Advertising Academy, Stockholm, 27-30 June 2012

Desrocher, D. & Dahl, S.: Understanding Self-Assessed Weight Status, 2012 AMA Marketing & Public Policy Conference, Atlanta, GA, 7-9 June 2012

Dahl, S. & Eagle L.: Traditional or Electronic: Why not all WOM is created equal, European Marketing Academy Conference (EMAC), Lisbon, 22-25 May 2012

Desrocher, D. & Dahl, S.: Addressing Childhood & Adolescent Obesity: Misperceptions of Weight Status, Academy of Marketing Science Annual Conference, New Orleans, 15 – 19 May 2012

Eagle, L.C., Dahl, S., Low, D. & Case, P.  “Behaviour Change Tools:  Soft versus Hard Options”. International Social Marketing Conference, Brisbane, Australia, 28-29th June 2012

Dahl, S. & Ebrahimjee, M.: Visceral Clues in Social Marketing: Are we too good to do good? Academy of Marketing, Liverpool, 5-7 July 2011

Eagle, L., Morey, Y., Dahl, S.: Ethics and Efficacy of Product Placement in the Mass Media,  Academy of Marketing, Liverpool, 5-7 July 2011

Eagle, L., Morey, Y., Dahl, S.: Subtle Sophistry Versus Savvy Strategy: A Critical Review of the Potential Efficacy of Product Placement Regulations. ICORIA European Advertising Academy, Berlin, 24-25 June 2011

Dahl, S. & Spencer-Oatey, H.: Advertising Appeals in Culturally Close Countries: How Useful are Existing Frameworks?, ICORIA European Advertising Academy, Berlin, 24-25 June 2011

Dahl, S. & Ebrahimjee, M.:  Golden Moves: Developing a Transtheoretical Model based Social Marketing Intervention in an Elderly Population. International Research Society for Public Management, Trinity College, Dublin, 11 – 13 April 2011

Dahl, S.: Framing Across Cultures: Preferences for Different Message Framing Options, Institute for Social Marketing – Open University, Milton Keynes, 3 November 2010

Brennan, R. Dahl, S., Eagle, L, & Mourouti, O.:  Permissible Puffery, Prevarication or Piffle:  Claims in Cosmetics and Medication Advertising. Corporate and Marketing Communications Conference (CMC), Middlesex University, London, 12-14 April 2007

Dahl, S. & Eagle, L.: Analyzing Advergames for Children:  Active Diversions or Actually Deception? Presented at the  Corporate and Marketing Communications Conference (CMC), University of Ljubljana, Slovenia.  Paper published in conference proceedings. 21-22 April 2006

Dahl, S.: What do we know about global advertising? International Business Colloquium, Konstanz University of Applied Sciences, Germany, 27 January 2005

Dahl, S.: Television advertising in culturally close countries, 11th Conference of the NIC, Agder University College, Kristiansand, Norway, 26 – 28 November 2004,

 

Book Chapters:

In Press

Dahl, S. & Barreto, A.M. (2019): Out of the Closet and into the Woods in Vorobjovas-Pinta, O.: New Perspectives on LGBT Tourism, Bristol: Channel View Publications

Eagle, L., Dahl, S. & Low, D.R.  Ethical Dimensions of Social Marketing and Social Change in Kennedy, A-M (ed).  Macro-Social Marketing:  Systems Thinking for Wicked problems.  London:  Routledge.

 

Book Chapters

Eagle, L., Dahl, S. & Low, D. (2017). Ethical Issues in Social Marketing in French, J.  et al. (eds), Social Marketing and Public Health:  Theory and Practice.  Oxford University Press.  2nd edition.  Text Highly Commended in the Health and social care category of the 2018 BMA Medical Book Awards.

Eagle, L., Dahl, S. & Low, D. (2015): Social Marketing Ethics in French, J.  et al. (eds), Social Marketing and Public Health:  Theory and Practice.  Oxford University Press.

Multiple chapters in Eagle, L & Dahl, S. (eds). (2015). Marketing Ethics & Society.  London:  Sage Publications.

  • Eagle, L., Dahl, S. & Low, D.R. Chapter Two:  Criticisms of Marketing
  • Dahl, S. & Yeung, F. Chapter Three:  Contrasting Perspectives on Marketing
  • Eagle, L. & Dahl, S. Chapter Four:  Ethical Issues in Marketing Relationships
  • Dahl, S. Chapter Five:  Ethics in New Media
  • Dahl, S. & Waehning-Orga, N.  Ethical Consumption
  • Dahl, S. & Eagle, L.  Chapter Seven:  Marketing to Young and Vulnerable Consumer Groups
  • Eagle, L. Desrochers, D.. Dahl, S., Mahony, T. & Low, D.  Chapter Eight:  Promotion of Harmful products
  • Ebrahimjee, M., Dahl, S. & Eagle, L. Chapter Nine:  Lifestyle, Health & Pharmaceutical Marketing
  • Eagle, L., Mahony, T. & Dahl, S. Chapter Ten:  Tourism, Heritage, Arts and Cause-Related Marketing
  • Eagle, L., Dahl, S. & Low, D.R. Chapter Eleven:  Ethics in Social Marketing
  • Dahl, S. & Mortimer, K. Legislation, Regulation and Ethics

 

Dahl, S.: (2015): Social Marketing in China, Japan and Korea. In  Nguyen, B. & Rowley, C.: Ethical and Social Marketing in Asia, Swanston: Elsevier/Woodhead

Dahl, S: (2014) Communication Appeal Effectiveness – Marketing Psychology Applications: A Framework of Study. In:  Broderick, A. J. and Demangeot, C.:  Contemporary Consumer Psychology, London: Sage

Eagle, L., Morey, Y., Dahl, S. (2012): Subtle Sophistry Versus Savvy Strategy: A Critical Review of the Potential Efficacy of Product Placement Regulations. In Martin Eisend & Tobias Langner: Advances in Advertising Research, Vol 3, Wiesbaden: Gabler

Brennan, R., Dahl, S., Eagle L. (2012)  “Persuading Consumers to Make Healthy Nutritional Decisions”. in Bennett, R., Kerrigan, F. & O’Reilly, D:  New Horizons in Arts, Heritage, Nonprofit and Social Marketing,  Key Issues in Marketing Management  Series, London: Routledge

Dahl, S. (2007): Advertising Across Cultures, in Thaer, Nashreen & Gopalan, Swapna (eds): Marketplace Anthropology, ICFAI University Press

 

Discussion Papers

Dahl, S. (2010):  Using Social Media for Social Marketing – A Conceptual Review Middlesex University Business School Discussion Paper

Dahl, S. & Eagle, L.C. (2006) Analyzing Advergames for Children:  Active Diversions or Actually Deception? Middlesex University Business School Discussion Paper

Dahl, S. (2004): Measuring Appeals in Television Advertising, Intercultural Research Series, London: European Business School

Dahl, S. (2004):  Cross-Cultural Advertising Research: What do we know about the Influence of Culture on Advertising?, Middlesex University Business School Discussion Paper
Social Science Research Network: Top 10 Paper

Dahl, S. (2004): Intercultural Research: The Current State of Knowledge, Middlesex University Business School Discussion Paper
Social Science Research Network: Top 10 Paper

Dahl, S. (2002): A small introduction to nonverbal communication, Intercultural Series: London

 

Other Publications

Dahl, S. (2017) Guest editorial: Special Issue on Marketing in Latin America. International Journal of Advertising, 34 (7). pp. 902-904.

Eagle, L., and Dahl, S. (2016) Guest editorial. Marketing Intelligence and Planning, 34 (7). pp. 902-904.

Dahl, S. (2014): The rise of pride marketing and the curse of ‘pink washing’. The Conversation: https://theconversation.com/the-rise-of-pride-marketing-and-the-curse-of-pink-washing-30925

Eagle, L., Dahl, S. & Low, D. (2013). Ethics in Social Marketing – In search of pronēsis.  AASM Viewpoint December issue, pp. 21 – 23 Invited contribution, editorially reviewed (Gordon, R.).

Eagle, L.C. & Dahl, S. (2005).  Advergames:  Impact and Implications for Regulation.  Invited Special Topic, AAN Quarterly, pp. 4 – 5.  Invited contribution.

Dahl, S. (2005): Euro-commercials: Cultural Values in TV advertisements in Germany, the UK and the Netherlands, Unpublished PhD Thesis, University of Luton

Dahl, S. (2003): Advertising and culturally close countries, Business of Culture, Society for Intercultural Training and Research, Luton: University of Luton

Dahl, S. (2000): Cultural Values in Beer Advertising in the UK, the Netherlands and Germany, Delta Intercultural Academy.

Some download-able selections: