Why do people follow brands on Twitter?
Give discounts! Post offers! This is often the advice given to social media managers in order to attract followers. However, such advice might just be as false, as telling business that cutting prices and...
Stephan Dahl
Intriguing: does Social Media make for better wine?
What does the article examine? Does Social Media influence not just overall company strategies? But does it also carry through into improved product strategies? This is the central question of the article which examines...
Advertising in social media: what do we know? What do we need to know more about?
What does the article examine? The article presents a thematically grouped overview of social media advertising related research from 2006 to 2014. Which concepts are discussed in the article? The article reviews research published...
Discovering themes in Integrated Marketing Communication research
Articles that are taking stock can be an interesting read and very helpful for researchers. IMC, or Integrated Marketing Communication is a concept that appears to have been a little sidelined recently, though it is probably...
Out Now: Empowering or misleading? Online health information provision challenges
What does the article examine? Patient Empowerment has been hailed as an unproblematic aim in many public health settings around the world. While it is a desirable aim, not much attention has been paid to...
Cold Coffee? Sentiment Analysis Examined
Social Media is often used for market research: using tools such as automatic, software-based sentiment analysis make it apparently easy to gage how consumers feel about a product … or do they?
