Sales Promotion Giveaways: Fun or frolic?
One of the most fun things (in my humble opinion) you can do in marketing is Sales Promotions. I know, this is a contentious thing to say, but really, if you think about it,...
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Content Analysis of Television Food Advertising to Children
What does the article add to knowledge? The article shows that marketers rely more on peripheral clues when advertising low-nutrition food to children (and potentially their guardians). Which concepts are discussed in the article?...
Special issue on Latin America
International Journal of Advertising Reminder: Call for papers: Special issue on Latin America Submission deadline: 15 November (abstracts) 1 March 2016 (full papers) Over the next few years, Latin America has been predicted to...
Flow, Persuasion Knowledge and Emotions
What current assumptions does the article challenge? The article provides details of a study that challenges some of the well established and frequently quoted theories about how advergames influence children. Specifically, in the study,...
Marketing Ethics & Society – out now!
My latest book, Marketing Ethics & Society, edited together with Lynne Eagle and published by Sage has just been published. Aiming to provide insights into the important ethical challenges faced by marketers, the book...
Beer, Wine or Spirit? Advertising impact on Alcohol Sales
What is new about the article? The article examines the evidence how advertising influences sales of different categories of alcoholic drinks – or rather, how little effect (if any) advertising actually has on people...
CFP: Special Issue on Marketing and the LGBT Community
A reminder … deadline for submissions is the 1 December 2015 Call for Papers: “Marketing and the LGBT Community: Twenty Years On” Twenty years ago the Journal of Homosexuality published a seminal special issue looking at...
The Abject Single …
What does the article examine? The article examines how singleness is experienced in the context of consumption and the “market place”. Which concepts are discussed in the article? The article draws on a wide...
What to do with the racist brand name?
Marketing is certainly no stranger to claims that it is inherently racist, and racism remains a controversial topic today (see, for example, this article by Mark Tadajewski discussing some of the issues). While racisim...
Article: A Model of Consumer Response to Over-the-Counter Drug Advertising
What does the article examine? The article examines how consumers react to advertising of over-the-counter (OTC) medicines, in this case specifically painkillers (analgesics). Which concepts are discussed in the article? The article draws on...