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EAGLE_MARKETING ETHICS AND SOCIETY 7

Marketing Ethics & Society – out now!

My latest book, Marketing Ethics & Society, edited together with Lynne Eagle and published by Sage has just been published. Aiming to provide insights into the important ethical challenges faced by marketers, the book...

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CFP: Special Issue on Marketing and the LGBT Community

A reminder … deadline for submissions is the 1 December 2015 Call for Papers: “Marketing and the LGBT Community: Twenty Years On” Twenty years ago the Journal of Homosexuality published a seminal special issue looking at...

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The Abject Single …

What does the article examine? The article examines how singleness is experienced in the context of consumption and the “market place”. Which concepts are discussed in the article? The article draws on a wide...

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What to do with the racist brand name?

Marketing is certainly no stranger to claims that it is inherently racist, and racism remains a controversial topic today (see, for example, this article by Mark Tadajewski discussing some of the issues). While racisim...

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Article: A Model of Consumer Response to Over-the-Counter Drug Advertising

What does the article examine? The article examines how consumers react to advertising of over-the-counter (OTC) medicines, in this case specifically painkillers (analgesics). Which concepts are discussed in the article? The article draws on...

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Hello Hong Kong, again!

A warm breeze, a cool drink, the sun is setting over one of the most recognisable skylines in the world… yes, it is that time of the year again: Hong Kong, and saying hello...