What does the article examine? The article presents a thematically grouped overview of social media advertising related research from 2006 to 2014. Which concepts are discussed in the article? The article reviews research published...
Articles that are taking stock can be an interesting read and very helpful for researchers. IMC, or Integrated Marketing Communication is a concept that appears to have been a little sidelined recently, though it is probably...
What does the article examine? Patient Empowerment has been hailed as an unproblematic aim in many public health settings around the world. While it is a desirable aim, not much attention has been paid to...
Social Media is often used for market research: using tools such as automatic, software-based sentiment analysis make it apparently easy to gage how consumers feel about a product … or do they?
It’s supposed to be one of the next big things: the Internet of Things (IoT), or basically the development of everyday objects with network connectivity, allowing them to send and receive data to monitor their...
As you may recall, I’m quite a fan of Scrivener… (see also this post), the “serious” writing tool. Originally available only for the Mac, it has since expanded to Windows … and this summer premiered...
