ABDC and ABS Journal Rankings
There is obviously a lot of controversy around journal rankings – especially for more specialised subject areas (such as social marketing, see this post). Despite the issues, I think taken with a pinch of...
Stephan Dahl
User- vs Firm-created Communications: How do they matter to a brand?
Advertising is usually good for a brand. Word of Mouth is even better… nothing particularly surprising in this statement. But why? In this article the authors shed some light on it. What does the...
Gamification: Do we need more stories?
Gamification has become somewhat of a buzz word for many mobile marketers. Basically, gamification means enhancing non-game environments by using game-like elements. For example, rather than just letting a person collect loyalty points, offering...
B2B Social Media Marketing – it’s not just the same
Business to Business (B2B) Marketing is an often overlooked area in social media research (in fact many books don’t even mention it at all) – and also often treated as a second thought in...
I’m famous – on Instagram. Micro-celebrities, Self-Branding and Social Media
“I’m famous on Instagram….” With self-branding and “micro-celebrity” status becoming ever more important (especially for marketers to “hook into”), this article, written from a cultural studies perspective, has some interesting insights into the phenomenon. What...
Why do people follow brands on Twitter?
Give discounts! Post offers! This is often the advice given to social media managers in order to attract followers. However, such advice might just be as false, as telling business that cutting prices and...
