What does the article examine? Patient Empowerment has been hailed as an unproblematic aim in many public health settings around the world. While it is a desirable aim, not much attention has been paid to...
Social Media is often used for market research: using tools such as automatic, software-based sentiment analysis make it apparently easy to gage how consumers feel about a product … or do they?
It’s supposed to be one of the next big things: the Internet of Things (IoT), or basically the development of everyday objects with network connectivity, allowing them to send and receive data to monitor their...
As you may recall, I’m quite a fan of Scrivener… (see also this post), the “serious” writing tool. Originally available only for the Mac, it has since expanded to Windows … and this summer premiered...
Snapchat is a massively popular chat and social networking application. Unique to Snapchat is the overwhelmingly young userbase. One of the features of Snapchat are so called “lenses”. When using lenses, Snapchat-users can add real-time...
How do you make your products available on the international market – without offending local consumers? This can be much trickier than you would think. Think about the simple example of many sweets (or...
Instagram’s much new talked about feature, Instagram Stories, brings Snapchat-functionality to the platform. Here is why this is great news for non-profit marketeers – and how you can use the new feature…
Calling marketers a little conservative is probably not what many want to hear (after all, we are as cool as MadMen were, aren’t we?)… but when it comes to the tools of the trade,...
What does the article examine? The article reports findings of a research project which examined the persuasion knowledge of young boys in relation to so called “brand-integrated magazines” and compared them to traditional product...
One of the most fun things (in my humble opinion) you can do in marketing is Sales Promotions. I know, this is a contentious thing to say, but really, if you think about it,...
