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	<title>Stephan Dahl</title>
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	<link>http://dahl.at/wordpress</link>
	<description></description>
	<pubDate>Tue, 22 May 2012 12:30:58 +0000</pubDate>
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		<title>Book: Small World</title>
		<link>http://dahl.at/wordpress/2012/05/22/book-small-world/</link>
		<comments>http://dahl.at/wordpress/2012/05/22/book-small-world/#comments</comments>
		<pubDate>Tue, 22 May 2012 12:30:58 +0000</pubDate>
		<dc:creator>Stephan Dahl</dc:creator>
		
		<category><![CDATA[Leisure]]></category>

		<category><![CDATA[Campus Novel]]></category>

		<category><![CDATA[David Lodge]]></category>

		<category><![CDATA[Small World]]></category>

		<guid isPermaLink="false">http://dahl.at/wordpress/?p=1257</guid>
		<description><![CDATA[With many conferences starting soon (in fact, I&#8217;m writing this just before EMAC in Lisbon starts), I thought reading &#8220;A Small World&#8221; by David Lodge would be seasonal. The book is the follow-up from Changing Places, which I read a few months back.
Similar to the previous book, I enjoyed the story and the read. Some [...]]]></description>
		<wfw:commentRss>http://dahl.at/wordpress/2012/05/22/book-small-world/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Working with iPad, Word Documents &#038; Comments</title>
		<link>http://dahl.at/wordpress/2012/04/04/ipad-word-documents-comments-annotations/</link>
		<comments>http://dahl.at/wordpress/2012/04/04/ipad-word-documents-comments-annotations/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 17:23:57 +0000</pubDate>
		<dc:creator>Stephan Dahl</dc:creator>
		
		<category><![CDATA[Various]]></category>

		<category><![CDATA[Annotate]]></category>

		<category><![CDATA[Comments]]></category>

		<category><![CDATA[Documents]]></category>

		<category><![CDATA[Dropbox]]></category>

		<category><![CDATA[iPad]]></category>

		<category><![CDATA[Sugarsync]]></category>

		<category><![CDATA[Word]]></category>

		<guid isPermaLink="false">http://dahl.at/wordpress/?p=1253</guid>
		<description><![CDATA[I often get asked to feedback on drafts by students - frequently long documents, for example draft chapters from PhD students. So I&#8217;ve tried to look at away of using the iPad to create feedback/annotations, and as a convenient way of taking material with me to read when &#8220;on the road (train/airplane&#8230;)&#8221;.
The biggest issue is [...]]]></description>
		<wfw:commentRss>http://dahl.at/wordpress/2012/04/04/ipad-word-documents-comments-annotations/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Fitwashing</title>
		<link>http://dahl.at/wordpress/2012/03/30/fitwashing-unhealthy-products/</link>
		<comments>http://dahl.at/wordpress/2012/03/30/fitwashing-unhealthy-products/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 09:18:06 +0000</pubDate>
		<dc:creator>Stephan Dahl</dc:creator>
		
		<category><![CDATA[Various]]></category>

		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Fitwashing]]></category>

		<category><![CDATA[Sports]]></category>

		<category><![CDATA[Unhealthy Foods]]></category>

		<guid isPermaLink="false">http://dahl.at/wordpress/?p=1247</guid>
		<description><![CDATA[As London is preparing for the Olympics, the amount of high sugar foods (and drinks) that claim links with the games seems to grow exponentially. From Mark Ronsons &#8220;The Beat&#8220; Olympic song (thanks to a fizzy drink, note: it&#8217;s the original, red, full sugar version featured in the video!), the golden arches sponsoring the games itself - and [...]]]></description>
		<wfw:commentRss>http://dahl.at/wordpress/2012/03/30/fitwashing-unhealthy-products/feed/</wfw:commentRss>
		</item>
		<item>
		<title>In and Out: Groups &#038; Stereotypes</title>
		<link>http://dahl.at/wordpress/2012/03/29/in-and-out-groups-stereotypes/</link>
		<comments>http://dahl.at/wordpress/2012/03/29/in-and-out-groups-stereotypes/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 17:16:49 +0000</pubDate>
		<dc:creator>Stephan Dahl</dc:creator>
		
		<category><![CDATA[Advertising & Marketing Theory]]></category>

		<category><![CDATA[Identification Theory]]></category>

		<category><![CDATA[In-Group Bias Theory]]></category>

		<category><![CDATA[Marketing Communications]]></category>

		<category><![CDATA[Polarised Appraisal Theory]]></category>

		<category><![CDATA[Stereotypes]]></category>

		<guid isPermaLink="false">http://dahl.at/wordpress/?p=1244</guid>
		<description><![CDATA[Developing the ideas from the last post about the use of stereotypes in advertising (and marketing) further, the effect of using stereotypes in advertising is an interesting (and also controversial) topic. In the last post, I mainly referred to the effect of using stereotypes - but what happens to consumers when they see the stereotypes? [...]]]></description>
		<wfw:commentRss>http://dahl.at/wordpress/2012/03/29/in-and-out-groups-stereotypes/feed/</wfw:commentRss>
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		<item>
		<title>Stereotypes - Social Categorisation</title>
		<link>http://dahl.at/wordpress/2012/03/27/stereotypes-social-categorisation/</link>
		<comments>http://dahl.at/wordpress/2012/03/27/stereotypes-social-categorisation/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 10:49:17 +0000</pubDate>
		<dc:creator>Stephan Dahl</dc:creator>
		
		<category><![CDATA[International Marketing Theory]]></category>

		<category><![CDATA[International Marketing]]></category>

		<category><![CDATA[Marketing Communications]]></category>

		<category><![CDATA[Social Categorisation]]></category>

		<category><![CDATA[Stereotypes]]></category>

		<guid isPermaLink="false">http://dahl.at/wordpress/?p=1230</guid>
		<description><![CDATA[Often advertising is being criticised for portraying stereotypes - and although advertisers have somewhat toned down especially the use of gender stereotypes, stereotypes of all sorts can frequently be found in advertising.
This is because marketers like to use &#8220;social categorisation&#8221; (Fiske &#38; Taylor, 1991). Social categorisation means that people organise information into simplified categories, which [...]]]></description>
		<wfw:commentRss>http://dahl.at/wordpress/2012/03/27/stereotypes-social-categorisation/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Papers to Go: Papers2 (Mac &#038; iPad)</title>
		<link>http://dahl.at/wordpress/2012/03/26/papers-to-go-papers2-mac-ipad/</link>
		<comments>http://dahl.at/wordpress/2012/03/26/papers-to-go-papers2-mac-ipad/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 13:18:57 +0000</pubDate>
		<dc:creator>Stephan Dahl</dc:creator>
		
		<category><![CDATA[Various]]></category>

		<category><![CDATA[Annotate]]></category>

		<category><![CDATA[iPad]]></category>

		<category><![CDATA[Mac]]></category>

		<category><![CDATA[Papers]]></category>

		<category><![CDATA[PDF]]></category>

		<guid isPermaLink="false">http://dahl.at/wordpress/?p=1202</guid>
		<description><![CDATA[As suggested in some of the comments on the Mendely / iPad post a week ago, I also took a look at Papers2 for the Mac (with a beta version available for PC) as a way of organising papers and optimising the workflow of reading them.
First-off, the good stuff: Papers is a &#8220;native&#8221; Mac application [...]]]></description>
		<wfw:commentRss>http://dahl.at/wordpress/2012/03/26/papers-to-go-papers2-mac-ipad/feed/</wfw:commentRss>
		</item>
		<item>
		<title>&#8220;Gay Meat&#8221;: Who owns the brand?</title>
		<link>http://dahl.at/wordpress/2012/03/23/gay-meat-who-owns-the-brand/</link>
		<comments>http://dahl.at/wordpress/2012/03/23/gay-meat-who-owns-the-brand/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 10:34:57 +0000</pubDate>
		<dc:creator>Stephan Dahl</dc:creator>
		
		<category><![CDATA[Marketing Communications]]></category>

		<category><![CDATA[Social Media Marketing]]></category>

		<category><![CDATA[Brand Image]]></category>

		<category><![CDATA[Crowdsourcing]]></category>

		<category><![CDATA[User Generated Content]]></category>

		<guid isPermaLink="false">http://dahl.at/wordpress/?p=1240</guid>
		<description><![CDATA[Maredo, Germany&#8217;s  largest steak house chain, was forced to publicly &#8221;apologise&#8221; this week for an allegedly homophobic advert, dating back several years - and which Maredo never used - or in fact (directly) commissioned .
The controversy was caused by an advert created in 2008 as part of a competition initiated by Maredo. The advertisement showed a steak with the words &#8220;tofu is [...]]]></description>
		<wfw:commentRss>http://dahl.at/wordpress/2012/03/23/gay-meat-who-owns-the-brand/feed/</wfw:commentRss>
		</item>
		<item>
		<title>I see myself - Identification Theory</title>
		<link>http://dahl.at/wordpress/2012/03/22/identification-theory-marketing/</link>
		<comments>http://dahl.at/wordpress/2012/03/22/identification-theory-marketing/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 10:46:21 +0000</pubDate>
		<dc:creator>Stephan Dahl</dc:creator>
		
		<category><![CDATA[Advertising & Marketing Theory]]></category>

		<category><![CDATA[International Marketing Theory]]></category>

		<category><![CDATA[Identification Theory]]></category>

		<category><![CDATA[International Marketing]]></category>

		<category><![CDATA[Marketing Communications]]></category>

		<category><![CDATA[Persuasion]]></category>

		<guid isPermaLink="false">http://dahl.at/wordpress/?p=1225</guid>
		<description><![CDATA[Early in the 1960s, Identification Theory emerged (Kehlman, 1961) as a way of explaining how persuasion is linked to perceptions of similarity. Put simply, Identification Theory states that when people judge a message source to be similar to them, then this source has greater persuasive influence. This is, as Kehlman points out, because consumers (or people in [...]]]></description>
		<wfw:commentRss>http://dahl.at/wordpress/2012/03/22/identification-theory-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Acculturation Theory &#038; Marketing</title>
		<link>http://dahl.at/wordpress/2012/03/21/acculturation-theory-marketing/</link>
		<comments>http://dahl.at/wordpress/2012/03/21/acculturation-theory-marketing/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 14:47:46 +0000</pubDate>
		<dc:creator>Stephan Dahl</dc:creator>
		
		<category><![CDATA[International Marketing Theory]]></category>

		<category><![CDATA[Acculturation Theory]]></category>

		<category><![CDATA[Culture]]></category>

		<category><![CDATA[Globalisation]]></category>

		<category><![CDATA[International Marketing]]></category>

		<guid isPermaLink="false">http://dahl.at/wordpress/?p=1206</guid>
		<description><![CDATA[While yesterdays post was very much related to postacculturation, i.e. taking a contemporary look at how within a globalised world consumers create identity, todays post goes &#8220;back to the roots&#8221; by looking at acculturation - or the change that occurs to both when two cultures come into contact (i.e. the meltiong pot paradigm). Researchers during the 1930s to the [...]]]></description>
		<wfw:commentRss>http://dahl.at/wordpress/2012/03/21/acculturation-theory-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Globalisation: Global Consumer Culture?</title>
		<link>http://dahl.at/wordpress/2012/03/20/globalisation-consumer-culture-theory/</link>
		<comments>http://dahl.at/wordpress/2012/03/20/globalisation-consumer-culture-theory/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 12:48:34 +0000</pubDate>
		<dc:creator>Stephan Dahl</dc:creator>
		
		<category><![CDATA[International Marketing Theory]]></category>

		<category><![CDATA[Culture]]></category>

		<category><![CDATA[Global Consumer Culture Theory]]></category>

		<category><![CDATA[Globalisation]]></category>

		<category><![CDATA[International Marketing]]></category>

		<guid isPermaLink="false">http://dahl.at/wordpress/?p=1210</guid>
		<description><![CDATA[While it is undeniable that globalisation of markets has occurred on a rapid scale, with global brands being represented on all corners of the globe, the importance for marketing communication - and indeed the idea that we can &#8220;sell to the world&#8221; with one message remains more contested.
Culture, is the &#8220;collective programming of the mind&#8221; (Hofstede, 1980), [...]]]></description>
		<wfw:commentRss>http://dahl.at/wordpress/2012/03/20/globalisation-consumer-culture-theory/feed/</wfw:commentRss>
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