Comments for Stephan Dahl's Blog

Comment on And the brand played on by Mirza

Mirza — Thu, 26 Jan 2012 03:06:33 +0000

I think the concept of brands is evolving. Brands need to be more fun, and brands themselves should be right-protected as ‘funmarks’. I haven’t written about this opinion of mine, but I hope to someday.

Comment on And the brand played on by James

James — Tue, 06 Dec 2011 11:00:30 +0000

MacDonalds also uses Spotify playlists… shared via facebook…

http://www.facebook.com/McDonaldsUK?sk=app_277446062294070

Comment on Why are some Social Marketing ads so boring? by Improving Social Marketing Ads | Social Entrepreneur Guide

Improving Social Marketing Ads | Social Entrepreneur Guide — Mon, 05 Sep 2011 06:21:26 +0000

[...] many social marketing ads come across as boring, but the good news is that many of them can be improved with just a bit of [...]

Comment on Why are some Social Marketing ads so boring? by Improving Social Marketing Ads

Improving Social Marketing Ads — Mon, 05 Sep 2011 03:02:12 +0000

[...] many social marketing ads come across as boring, but the good news is that many of them can be improved with just a bit of [...]

Comment on 65+ and Active: Headline findings by Stephan Dahl

Stephan Dahl — Mon, 11 Apr 2011 17:05:18 +0000

Very good point, Nathalie. I think you are very right in suggesting TTM isn’t enough. I’d speculate that while TTM will be good to “segment” people, and to guide one to one interventions, more substantive (and social) theories like TPB/TRA would be needed to design societal level interventions and to achieve a change in terms of knowledge/attitudes.

Comment on 65+ and Active: Headline findings by Active Plus – First Findings » Active-Plus

Active Plus – First Findings » Active-Plus — Fri, 08 Apr 2011 07:59:41 +0000

[...] More details can be found here: 65+ and Active [...]

Comment on 65+ and Active: Headline findings by Nathalie van Meurs

Nathalie van Meurs — Thu, 07 Apr 2011 10:38:34 +0000

It’s a very interesting topic and something the younger generation should worry about. David Attenborough’s speech at the RSA clearly warns us that we cannot continue to increase the population in order to care for the older population. So, the healthier the older population (that’ll be us in a few decades!), the better it is for the planet. Would they respond to a scare mongering as such? I.e., ‘If your children are on holiday, don’t expect a young nurse to be there to help you up and down the stairs’? Food for thought.
I can see the point of not wanting to be referred to as ‘old’. But I’ve also seen examples of ‘I’m over 65, I’m done with getting toned/dieting, etc’. Even when told by their GP, some may choose to ignore the message stubbornly. Why? Who knows. It may be deeper than social marketing and concerns a psychological issue such as Theory of Planned Behaviour, which has been used in experiments that show that active planning, keeping diaries can ensure a behavioural change.

Comment on Hello - from Hull, Yorkshire! by Alessandra

Alessandra — Wed, 06 Apr 2011 23:28:39 +0000

Good luck for this new adventure Prof. !

London will miss you, and MDX has just missed a chance, I guess!

Thanks for your teachings:)

Alessandra

Comment on Research Mayhem or Mendeley? by Nedra

Nedra — Thu, 24 Mar 2011 16:18:20 +0000

Sounds like a great resource. Some day when I have a chance, I’ll take all these pdfs that are lying around on my hard drive and set up an account. Thanks!

Comment on Research Mayhem or Mendeley? by Stephan Dahl

Stephan Dahl — Thu, 24 Mar 2011 10:04:25 +0000

I’d like that very much… At the moment I’m using Zotero when writing long articles with many references. It’s more focused on referencing - rather than sharing of research though - and somewhat strangely builds upon Firefox (which means you have to open Firefox for it to work).