Category: Various

What do YOU want to see more of? 1

What do YOU want to see more of?

I have to admit that this year I have been (to put it mildly!) a bit lazy at blogging…. But that doesn’t mean that I’ve forgotten about the more than 3000 visitors Google Analytics...

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Personalising Social Media Marketing

It is superbowl time soon in the US, as the annual buzz regarding the adverts seems to be picking up. A particularly interesting one seems to be the advert for Taco Bell, showing nursing...

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Social Marketing Book available now

My latest (co-authored) book Social Marketing is being released tomorrow. In 14 chapters the book provides a critical analysis of the origins of social marketing as a concept and of the claims made by...

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AdChoices: Overtargeted and useless?

Have you noticed the little i in some internet adverts? Well, in case you weren’t aware, the i indicates a behaviourally targeted advert, i.e. an advert that is sent to you because of the...

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Faking the Old Amazingly Modernly

There are probably only a few places on earth that are longing modernity and progress as Hong Kong. Yet, if you would think that this leads to all modern branding – you are mistaken. An interesting...

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Bye, bye Stockholm!

It has been a little hectic this week: First I had the pleasure of attending ICORIA in Stockholm, and now I’m on my way to see the students on our Hong Kong programme graduate. The conference was certainly fantastic –...

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Stress! Stress! Stress! (And Joy)

So, it is 8 on a Sunday morning (rather late, don’t you think?) and I’m at the computer. In front of me a todo list of making progress on a paper, make powerpoint for presentation next week...