Category: Various


From conspicuous consumption to zero-waste?

And what does Social Media and the Pandemic have to do with it? The creation of conspicuous consumption, i.e. purchasing expensive goods to wastefully display wealth rather than fulfil any actual needs, has been...


Nothing as pragmatic as a good theory

When I sat out to write “Social Media Marketing: Theories & Applications” the question I often got was how I could write a book about theories in social media marketing, implying that social media...


Academy of Marketing Conference

Looking forward to welcoming you at the 2017 Academy of Marketing Conference in Hull. Please remember the paper deadline is 16 January 2017. For more information about the conference and the call for papers,...