Hidden Nasties? Be Food Smart!
Change4Life, the UK’s “obesity fighting”, “healthy living” programme has started a new campaign this week, aimed at discovering the “hidden nasties”, such as fat and sugar in food and drink. While I’m still a...
Category: Social Marketing
The 7S Framework for Social Media
These are the slides I presented at the European Social Marketing Conference in Lisbon. I’ll try and write more about the 7S framework over the next few days, but in the meantime: if you...
Be a good sport
You’re probably aware that I’m quite sceptical when it comes to negatively framed messages – especially related to behaviour that is regular (or reasonably regular for some people). As research suggests, negatively framed messages,...
Visual Branding is not effective (suggests the Tobacco Industry)
JTI, the company behind cigarette brands such as Camel, Benson & Hedges and Silk Cut has taken out full page adverts in the British press to inform readers that the potential move to enforce plain packaging for cigarettes is not backed by evidence – suggesting that plain...
Push Me and I’ll Resist: Reactance Theory
Reactance Theory is a powerful theory to show just how valuable understanding theoretical concepts in everyday marketing activity is. The theory is heavily used in Social Marketing and also applicable to other marketing situations,...
Could we be a little more exciting, please?
OK, I have been whining about (some) social marketing programmes being lacklustre rather than exciting – especially comparing them to their “commercial” counterparts. So far I was under the impression that Change4Life, the UK...
