Reactance Theory is a powerful theory to show just how valuable understanding theoretical concepts in everyday marketing activity is. The theory is heavily used in Social Marketing and also applicable to other marketing situations,...
OK, I have been whining about (some) social marketing programmes being lacklustre rather than exciting – especially comparing them to their “commercial” counterparts. So far I was under the impression that Change4Life, the UK...
Just a few days ago I returned from Lisbon – and it seems like I’m heading there again soon: This time I’ll speak at the first European Social Marketing Conference, organised by Jeff French...
Society is getting older – and also less active. With 2012 being the European Year of Active Aging, the importance of remaining active in later life is becoming more at the forefront of policy...
The Chancellor presented his budget for the next year today. Of course, not all of the exact figures are in the final document (which can be found here), but here are some first observations:...
Of course, there are some really great health-promoting advertisements around. Some are well designed, snazzy, well target – but unfortunately, more often than not, adverts promoting healthy behaviours are beyond lacklustre. Go to your...
While collecting shirts from a laundry, I was rather surprised when a rather chirpy assistant suggested I follow them on twitter for lots of really important news. Following a dry cleaner on twitter? What...
Check out this great video featuring Nedra Weinreich explaining Social Marketing. Visit her for lots of great resources at Social-Marketing.com
Yesterday’s fun story was that you can increase advertising response with hormones. The story goes, that if you administer oxcytocin (aka the cuddle hormone) to someone, and show them charity adverts – they will...
BBC’s “From our own Correspondent” program featured impressions of a Chinese gourmet when sampling Italian cuisine in a recent episode (read about it here). The gist of the story was that, in the view...
