What does the article examine? The article asks the question if social marketing can benefit from the theories and approaches based in Service-Dominant Logic (SDL). Which concepts are discussed in the article? The researchers...
What does the article examine? Patient Empowerment has been hailed as an unproblematic aim in many public health settings around the world. While it is a desirable aim, not much attention has been paid to...
How does the concept of Integrated Marketing Communication work in the context of social marketing, where there is often agreement on the behavioural goal (e.g. more exercise), but a wide variety of organisations are...
Available now is a new and really exciting book focusing on both ethical marketing as well as social marketing specifically in Asia, edited by Bang Nguyen and Chris Rowley. The book is divided into two parts:...
I have previously written about Advergames – those little games you find on websites and mobile phones which are a branded form of marketing communication blurred with entertainment (especially the ethical aspects of it...
This is the presentation related to the paper I presented at the 2013 World Marketing Congress in Melbourne. The paper focuses on the use of mobile “app”-based interventions as tools to influence health-related behaviour....
