Category: Social Marketing

Mobile Applications for Healthier Lifestyles: Not Quite Playing the Game? 1

Mobile Applications for Healthier Lifestyles: Not Quite Playing the Game?

This is the presentation related to the paper I presented at the 2013 World Marketing Congress in Melbourne. The paper focuses on the use of mobile  “app”-based interventions as tools to influence health-related behaviour....

Hidden Nasties? Be Food Smart! 0

Hidden Nasties? Be Food Smart!

Change4Life, the UK’s “obesity fighting”, “healthy living” programme has started a new campaign this week, aimed at discovering the “hidden nasties”, such as fat and sugar in food and drink. While I’m still a...

The 7S Framework for Social Media 0

The 7S Framework for Social Media

These are the slides I presented at the European Social Marketing Conference in Lisbon. I’ll try and write more about the 7S framework over the next few days, but in the meantime: if you...

Be a good sport 0

Be a good sport

You’re probably aware that I’m quite sceptical when it comes to negatively framed messages – especially related to behaviour that is regular (or reasonably regular for some people). As research suggests, negatively framed messages,...