the social side of marketing
What does the article examine? The article asks the question if social marketing can benefit from the theories and approaches based in Service-Dominant Logic (SDL). Which concepts are discussed in the article? The researchers...
What does the article examine? Patient Empowerment has been hailed as an unproblematic aim in many public health settings around the world. While it is a desirable aim, not much attention has been paid to...
How does the concept of Integrated Marketing Communication work in the context of social marketing, where there is often agreement on the behavioural goal (e.g. more exercise), but a wide variety of organisations are...
Available now is a new and really exciting book focusing on both ethical marketing as well as social marketing specifically in Asia, edited by Bang Nguyen and Chris Rowley. The book is divided into two parts:...
I have previously written about Advergames – those little games you find on websites and mobile phones which are a branded form of marketing communication blurred with entertainment (especially the ethical aspects of it...
This is the presentation related to the paper I presented at the 2013 World Marketing Congress in Melbourne. The paper focuses on the use of mobile “app”-based interventions as tools to influence health-related behaviour....
Change4Life, the UK’s “obesity fighting”, “healthy living” programme has started a new campaign this week, aimed at discovering the “hidden nasties”, such as fat and sugar in food and drink. While I’m still a...
These are the slides I presented at the European Social Marketing Conference in Lisbon. I’ll try and write more about the 7S framework over the next few days, but in the meantime: if you...
You’re probably aware that I’m quite sceptical when it comes to negatively framed messages – especially related to behaviour that is regular (or reasonably regular for some people). As research suggests, negatively framed messages,...
JTI, the company behind cigarette brands such as Camel, Benson & Hedges and Silk Cut has taken out full page adverts in the British press to inform readers that the potential move to enforce plain packaging for cigarettes is not backed by evidence – suggesting that plain...
