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Category Archives: Research

Open Access Your Work! October 26, 2011
Posted in Research.
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65+ and Active: Headline findings April 7, 2011
Posted in Research, Social Marketing.
3 comments
#altmetrics - Are You Reading Yet? March 25, 2011
Posted in Research.
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So, you want to do a PhD? March 2, 2011
Posted in Research, Teaching & University.
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Research Mayhem or Mendeley? March 1, 2011
Posted in Research.
3 comments
Love the Brand You’re In February 16, 2011
Posted in Research.
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Measuring Marketing: Dear Santa December 13, 2010
Posted in Research.
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Is Marketing (Academia) Lost? November 30, 2010
Posted in Research.
1 comment
Measuring Advertising: The Feeling Dimension November 16, 2010
Posted in Marketing Communications, Research.
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Measuring Advertising: Values and Appeals November 15, 2010
Posted in Marketing Communications, Research.
No comments
Science: Why we can’t say yes… November 12, 2010
Posted in Research.
3 comments
Measuring Advertising: I like you! November 6, 2010
Posted in Marketing Communications, Research.
No comments
Measuring Advertising: Forced Choice Comparisons October 17, 2010
Posted in Cross-Cultural & International, Marketing Communications, Research.
No comments
Persuading Young Consumers to make Healthy Choices July 8, 2010
Posted in Internet & Social Media, Research, Social Marketing.
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Current Themes in Social Marketing May 26, 2010
Posted in Research, Social Marketing.
No comments
Social Marketing: Academic Publication Outlets & Journal Quality April 22, 2010
Posted in Research, Social Marketing.
2 comments
Underage Drinking - Media, Advertising & Where to now? February 4, 2010
Posted in Internet & Social Media, Marketing Communications, Research.
No comments
Using KTPs for Social Marketing January 28, 2010
Posted in Research, Social Marketing, Teaching & University.
1 comment
Made in California may require condoms December 21, 2009
Posted in Research, Social Marketing.
2 comments
Top 4 in SSRN’s Managerial Marketing October 6, 2009
Posted in Cross-Cultural & International, Research.
No comments
Research Workshop Social Marketing in Hamburg July 3, 2009
Posted in Research, Social Marketing.
No comments
“Kickass”: The Bareback Porn & HIV Prevention Research April 21, 2009
Posted in Research.
4 comments
Advergames study now published April 18, 2009
Posted in Marketing Communications, Research.
No comments
Teenagers & Alcohol & Marketing February 6, 2009
Posted in Research, Social Marketing.
1 comment
Social Marketing: the answer to resistance ? September 10, 2008
Posted in Research, Social Marketing.
No comments