Category: Social Media Marketing

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Gamify your resolutions!

With almost two weeks into the new year… how are you doing with your New Year’s resolutions? OK, it’s probably not a nice question to ask, … if you are (to be honest with...

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What makes you share?

What creates sharability online? While for (traditional) WOM several research studies have shown that people speak mostly about impressive experiences, often those that are relevant to the other person they are directly speaking to,...