Category: Research Related

1

Is Marketing (Academia) Lost?

Recently I’veĀ  been trying to reflect more on the disconnect between research & teaching and real-life marketing. I have stumbled between giving out positivism based advice in the form of “how to measure” something,...

3

Science: Why we can’t say yes…

No, I’m not trying to suggest that we are all grumpy, but rather, after reading more than a few dissertations over the last few days, I identified a common mistake: Virtually all of them...

Social Marketing: Academic Publication Outlets & Journal Quality 2

Social Marketing: Academic Publication Outlets & Journal Quality

Personally, as an academic, I find publishing research results is often a little bewildering: On the one side there are literally thousands of journals in business alone – but finding the right ones to...