Anthropomorphic branding: When my beer talks to me!
When was the last time your beer gave you some good advise? Or maybe you had a chat with your tea bag? Well, if you think that evidently Monday mornings isn’t the right time...
Category: Research Related
What makes a great (marketing) scholar?
The current issue of the European Journal of Marketing includes a very interesting paper trying to identify the most influential authors and institutions in the marketing field. The authors, two of which are associated...
eWOM and tWOM: Are they the same?
Traditional Word of Mouth (tWOM) and electronic WOM (eWOM) are of increasing interest to academics and marketers (see here for data from the Web of Science). However, despite many years of interest – and...
Open Access Your Work!
Last week was Open Access week – the week to celebrate and highlight the amazing amount of research that is being made available through the various open access sources. One of the ways to...
65+ and Active: Headline findings
Society is getting older – and also less active. With 2012 being the European Year of Active Aging, the importance of remaining active in later life is becoming more at the forefront of policy...
#altmetrics – Are You Reading Yet?
Social media has changed market research, making real time “consumer research” possible. With the growing popularity of #altmetrics (or less twitter-like: alt-metrics) it is also starting to make inroads into measuring (academic) research impact...
So, you want to do a PhD?
I’m always excited when I get approached as a potential PhD supervisor – but sometimes find that some potential students seem to be confused as to what they need to do (or in fact...
Research Mayhem or Mendeley?
Disclosure first: I have to admit that I simply don’t like EndNote, at least on a Mac. It’s expensive, tedious, chunky and s..l..o…….w and never seems to do what I want it to do....
Love the Brand You’re In
As it was Valentine’s Day this week I thought it might be interesting and just a little too late to be topical to discuss love in terms of marketing – aka love for brands. ...
Measuring Marketing: Dear Santa
As it’s almost Christmas (and it’s rather rare to have the chance to talk about a seasonal research method!), I thought I spend a few lines on researching effects of marketing to children. Children...