Available now is a new and really exciting book focusing on both ethical marketing as well as social marketing specifically in Asia, edited by Bang Nguyen and Chris Rowley. The book is divided into two parts:...
Have you wondered what some of the junk food companies get up to online? Why they are avoiding good old fashioned TV and invest millions in making fun games? And if all those games...
Interview at Universidad de los Andes (Bogota, Colombia) about social media and social marketing (in Spanish). Click on the picture to view.
I’m currently spending some time “down under” as visiting academic at James Cook University in Queensland. One of the great things I enjoy most about visiting (and working with) academics half way around the...
When was the last time your beer gave you some good advise? Or maybe you had a chat with your tea bag? Well, if you think that evidently Monday mornings isn’t the right time...
The current issue of the European Journal of Marketing includes a very interesting paper trying to identify the most influential authors and institutions in the marketing field. The authors, two of which are associated...
