Category: Research Related

open_access 0

Open Access Your Work!

Last week was Open Access week – the week to celebrate and highlight the amazing amount of research that is being made available through the various open access sources. One of the ways to...

#altmetrics 0

#altmetrics – Are You Reading Yet?

Social media has changed market research, making real time “consumer research” possible.  With the growing popularity of #altmetrics (or less twitter-like: alt-metrics) it is also starting to make inroads into measuring (academic) research impact...

mendeley 3

Research Mayhem or Mendeley?

Disclosure first: I have to admit that I simply don’t like EndNote, at least on a Mac. It’s expensive, tedious, chunky and s..l..o…….w and never seems to do what I want it to do....

lacoste 0

Love the Brand You’re In

As it was Valentine’s Day this week I thought it might be interesting and just a little too late to be topical to discuss love in terms of marketing – aka love for brands. ...

santa 0

Measuring Marketing: Dear Santa

As it’s almost Christmas (and it’s rather rare to have the chance to talk about a seasonal research method!), I thought I spend a few lines on researching effects of marketing to children. Children...

emancipatory marketing 1

Is Marketing (Academia) Lost?

Recently I’ve  been trying to reflect more on the disconnect between research & teaching and real-life marketing. I have stumbled between giving out positivism based advice in the form of “how to measure” something,...