Category: Marketing Communications

A little fun… with condoms. 0

A little fun… with condoms.

OK, not for the faint hearted (or anyone who may find blown up condoms doing “it” objectionable)…. but a rather nice change from the scary messages of the 80s used to promote condom use…...

0% fat free – and intensely good for you… 0

0% fat free – and intensely good for you…

Health related claims in Advertising are a pretty controversial issue – and the EU has recently brought forward new regulation to regulate these claims. But how effective is the proposed regulation? What impact, if...

Let’s get a divorce 0

Let’s get a divorce

Jocelyn, author of the Non-Profit Technology blog recently shared a fantastic video from Microsoft, which I wanted to pass on. The Break UpUploaded by geertdesager It really illustrates the attitudes of some (bad, but...

WOM in the post! 0

WOM in the post!

Today it arrived in the post: A large tin filled with hair styling goodies compliments of BzzAgent, the word of mouth marketing agency. I haven’t tried any of the brylcreem b: products as yet,...

Strange one… 0

Strange one…

*** Update: Masterfood has decided that it will not switch to the non-vegetarian rennet!*** Mars, Twix, Snickers & Co will soon be off the menu for vegetarians, because of a change in the way...

Children, television and advertising: An update 0

Children, television and advertising: An update

Over the past couple of days, there has been a flurry of news in relation to the television advertising ban for foods high in saturated fat, salt or sugar. In a nutshell, the nutrient...

Bond-style sushi 0

Bond-style sushi

Originally uploaded by alun w. Itsu, the sushi bar in Piccadilly where Alexander Litvinenko had sushi the day he was poisoned still remains boarded up. But, as the Piccadilly store now has become an...

Now it’s peer-to-peer ads 0

Now it’s peer-to-peer ads

Advergames are evolving: Why spend hours and maybe even days playing games when you can use the networks of visitors to spread your message peer-to-peer, in some ways similar to eDonkey, Kazza and co…...

Advergames study making waves… 0

Advergames study making waves…

Our recent study into advergames, which compared the sites of major sweet manufacturers with the voluntary code applicable for tv advertising in the UK is making some major waves: Thanks to the International Obesity...