If you have ever walked down a road in Hong Kong, you will have noticed the amazing amount of advertising wowing for your attention. It’s everywhere: Shop windows are screaming at you, posters, signs,...
When was the last time you looked at the buildings around you? Can you describe them? What seems like an obvious question, is likely do be quite a challenge depending on where you live – thanks...
Maredo, Germany’s largest steak house chain, was forced to publicly “apologise” this week for an allegedly homophobic advert, dating back several years – and which Maredo never used – or in fact (directly) commissioned . The controversy was caused by an...
It’s now exactly one year old – the P for “Product Placement” shown before British(-produced) television programmes that contain the controversial marketing form. Even with the “P”, the most controversial aspect remains the (perceived)...
Belvita breakfast cookies announced today that it is shifting from using celebrities in their ads to a more scientific approach.What can we say about such an approach? Why would Kraft (owner of Belvita) do...
Below is a presentation I’ve recently given at a research seminar at Hull University Business School. It is, to some degree, a follow up from the original Advergame paper we did a few years...
