Category: Marketing Communications

Testing Message Framing & Culture 4

Testing Message Framing & Culture

“Framing” health related messages either by focusing on the loss of not engaging in a specific behaviour or by focusing on the gain by engaging into a desired behaviour can have a massive outcome...

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AEF Showcases

The Advertising Educational Foundation has put online a number of “show reals” for their various excellence awards. Among them are the Multicultural Excellence Awards – which honour outstanding (American) advertising targeted at the African-American,...