the social side of marketing
Maredo, Germany’s largest steak house chain, was forced to publicly “apologise” this week for an allegedly homophobic advert, dating back several years – and which Maredo never used – or in fact (directly) commissioned . The controversy was caused by an...
It’s now exactly one year old – the P for “Product Placement” shown before British(-produced) television programmes that contain the controversial marketing form. Even with the “P”, the most controversial aspect remains the (perceived)...
Belvita breakfast cookies announced today that it is shifting from using celebrities in their ads to a more scientific approach.What can we say about such an approach? Why would Kraft (owner of Belvita) do...
Below is a presentation I’ve recently given at a research seminar at Hull University Business School. It is, to some degree, a follow up from the original Advergame paper we did a few years...
If the conversion of products into (almost real) friends in the social networking sphere isn’t enough for you, then a new tool might make brands just a little more “human”. Some brands, like for...
So… the alcohol industry has slammed a report by Gerard Hastings and Nick Sheron in BMJ that brandished the self regulation code as “clumsily imposed”, and asks for much tighter regulation – similar to...
Ofcom has just announced the logo that UK-produced programmes will have to show if they contain product placements. Appearing for three second at the start and end of the programme, the “Big P” is...
Healthy was the “hot appeal” of the last decade: Pretty much everything was sold as being healthy. With more restrictions on what can be called “healthy” it seems advertisers are switching to “green” as...
As a sort of follow on from the oxytocin and advertising post earlier today, here are two measures for measuring the feeling towards the an advert. The first one is a classic “Feeling towards...
Yesterday’s fun story was that you can increase advertising response with hormones. The story goes, that if you administer oxcytocin (aka the cuddle hormone) to someone, and show them charity adverts – they will...
