Category: Marketing Communications


Happy Birthday Product Placement!

It’s now exactly one year old – the P for “Product Placement” shown before British(-produced) television programmes that contain the controversial marketing form. Even with the “P”, the most controversial aspect remains the (perceived)...


P for sPot the Product?

Ofcom has just announced the logo that UK-produced programmes will have to show if they contain product placements. Appearing for three second at the start and end of the programme, the “Big P” is...


Is Green the new Healthy?

Healthy was the “hot appeal” of the last decade: Pretty much everything was sold as being healthy. With more restrictions on what can be called “healthy” it seems advertisers are switching to “green” as...