Category: Marketing Communications

0

Happy Birthday Product Placement!

It’s now exactly one year old – the P for “Product Placement” shown before British(-produced) television programmes that contain the controversial marketing form. Even with the “P”, the most controversial aspect remains the (perceived)...

0

P for sPot the Product?

Ofcom has just announced the logo that UK-produced programmes will have to show if they contain product placements. Appearing for three second at the start and end of the programme, the “Big P” is...

0

Is Green the new Healthy?

Healthy was the “hot appeal” of the last decade: Pretty much everything was sold as being healthy. With more restrictions on what can be called “healthy” it seems advertisers are switching to “green” as...