Friday Quote: Marketing Metrics
Marketing metrics inspire certainty and confidence. Cannabis has much the same effect. Tim Ambler Have a fantastic weekend!
Category: Marketing Communications
Music, Product Placement – or just a long ad?
Product placement in music videos isn’t exactly a new phenomena – in fact it has been used extensively (and sometimes by quite questionable brands). But the video by Arianna is not scoring for subtlety...
The Movie Poster – A space for Product Placement?
Just in case you ever wondered about the limits of (local ?) product placement…. Here is a nice one: Check out the poster for the Indian movie English Vinglish – in the original (left)...
Advertising: To Ban – or Not to Ban?
In case you missed the headline news today: the Academy of Medical Royal Colleges has asked the government to ban advertising of unhealthy food and fizzy drinks before 9pm (see BBC report here) in...
Green or Healthy…?
… or how to use language to target distinct messages differently? While in Spain recently, I came across this interesting example combining two different messages, (possibly) for two different audiences – in one “channel”...
Visual Branding is not effective (suggests the Tobacco Industry)
JTI, the company behind cigarette brands such as Camel, Benson & Hedges and Silk Cut has taken out full page adverts in the British press to inform readers that the potential move to enforce plain packaging for cigarettes is not backed by evidence – suggesting that plain...
