Category: Marketing Communications

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Article: A Model of Consumer Response to Over-the-Counter Drug Advertising

What does the article examine? The article examines how consumers react to advertising of over-the-counter (OTC) medicines, in this case specifically painkillers (analgesics). Which concepts are discussed in the article? The article draws on...

MaM: 99 Francs 2

MaM: 99 Francs

You know you are in for a ride when a film opens with an advertising executive jumping from a roof top, shouting out “everything can be bought: love, art, earth,… even I’m for sale”.