Category: Marketing Ethics

7

Marketing Ethics & Society – out now!

My latest book, Marketing Ethics & Society, edited together with Lynne Eagle and published by Sage has just been published. Aiming to provide insights into the important ethical challenges faced by marketers, the book...

3

The Abject Single …

What does the article examine? The article examines how singleness is experienced in the context of consumption and the “market place”. Which concepts are discussed in the article? The article draws on a wide...

2

What to do with the racist brand name?

Marketing is certainly no stranger to claims that it is inherently racist, and racism remains a controversial topic today (see, for example, this article by Mark Tadajewski discussing some of the issues). While racisim...

MAM: Our Daily Bread 4

MAM: Our Daily Bread

Our Daily Bread (Unser tägliches Brot) is not a movie that focuses directly on marketing like the other movies I have presented as part of MAM. However, it can contribute to a powerful discussion...