Category: Marketing Ethics

4

I’m famous – on Instagram. Micro-celebrities, Self-Branding and Social Media

“I’m famous on Instagram….” With self-branding and “micro-celebrity” status becoming ever more important (especially for marketers to “hook into”), this article, written from a cultural studies perspective, has some interesting insights into the phenomenon. What...

5

Snapchat Lenses: Gatorade

Snapchat is a massively popular chat and social networking application. Unique to Snapchat is the overwhelmingly young userbase. One of the features of Snapchat are so called “lenses”. When using lenses, Snapchat-users can add real-time...

9

Gelatin… The tricky ingredient

How do you make your products available on the international market – without offending local consumers? This can be much trickier than you would think. Think about the simple example of many sweets (or...