What does the article examine? Does Social Media influence not just overall company strategies? But does it also carry through into improved product strategies? This is the central question of the article which examines...
What does the article examine? The article presents a thematically grouped overview of social media advertising related research from 2006 to 2014. Which concepts are discussed in the article? The article reviews research published...
Articles that are taking stock can be an interesting read and very helpful for researchers. IMC, or Integrated Marketing Communication is a concept that appears to have been a little sidelined recently, though it is probably...
Social Media is often used for market research: using tools such as automatic, software-based sentiment analysis make it apparently easy to gage how consumers feel about a product … or do they?
What does the article examine? The article reports findings of a research project which examined the persuasion knowledge of young boys in relation to so called “brand-integrated magazines” and compared them to traditional product...
What does the article add to knowledge? The article shows that marketers rely more on peripheral clues when advertising low-nutrition food to children (and potentially their guardians). Which concepts are discussed in the article?...
