Category: Article Reviews

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The Abject Single …

What does the article examine? The article examines how singleness is experienced in the context of consumption and the “market place”. Which concepts are discussed in the article? The article draws on a wide...

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Article: A Model of Consumer Response to Over-the-Counter Drug Advertising

What does the article examine? The article examines how consumers react to advertising of over-the-counter (OTC) medicines, in this case specifically painkillers (analgesics). Which concepts are discussed in the article? The article draws on...