Category Archives: Marketing Communications

1. “Gay Meat”: Who owns the brand? March 23, 2012

   Posted in Marketing Communications, Social Media Marketing.

   No comments
2. Happy Birthday Product Placement! February 28, 2012

   Posted in Marketing Communications.

   No comments
3. MKT-Theory: Elaboration Likelihood Model and Belvita February 17, 2012

   Posted in Advertising & Marketing Theory, Marketing Communications.

   No comments
4. Mobile Advergames Ethics February 13, 2012

   Posted in Marketing Communications, Social Media Marketing.

   No comments
5. And the brand played on December 4, 2011

   Posted in Marketing Communications, Social Media Marketing.

   2 comments
6. Oh No! We don’t do THAT [on tv - but everywhere else]! March 25, 2011

   Posted in Marketing Communications, Social Media Marketing.

   No comments
7. P for sPot the Product? February 14, 2011

   Posted in Marketing Communications.

   No comments
8. Is Green the new Healthy? February 12, 2011

   Posted in Marketing Communications.

   No comments
9. Measuring Advertising: The Feeling Dimension November 16, 2010

   Posted in Advertising & Marketing Theory, Marketing Communications.

   No comments
10. Adverts: Cuddles, Adverts and Empathy November 16, 2010

    Posted in Marketing Communications, Social Marketing.

    No comments
11. Measuring Advertising: Values and Appeals November 15, 2010

    Posted in Advertising & Marketing Theory, Marketing Communications.

    No comments
12. Measuring Advertising: I like you! November 6, 2010

    Posted in Advertising & Marketing Theory, Marketing Communications.

    No comments
13. Measuring Advertising: Forced Choice Comparisons October 17, 2010

    Posted in Advertising & Marketing Theory, Marketing Communications.

    No comments
14. ASA & Climate Change March 17, 2010

    Posted in Marketing Communications, Social Marketing.

    No comments
15. A Decade Ago - What has changed? March 2, 2010

    Posted in Marketing Communications.

    No comments
16. Underage Drinking - Media, Advertising & Where to now? February 4, 2010

    Posted in Marketing Communications, Research News, Social Media Marketing.

    No comments
17. Testing Message Framing & Culture November 1, 2009

    Posted in Marketing Communications, Social Marketing.

    4 comments
18. Shockingly bad - maybe October 9, 2009

    Posted in Marketing Communications, Social Marketing.

    No comments
19. Working together for a common good? September 17, 2009

    Posted in Marketing Communications, Social Marketing.

    4 comments
20. AEF Showcases June 17, 2009

    Posted in Marketing Communications.

    No comments
21. Advergames study now published April 18, 2009

    Posted in Marketing Communications, Research News.

    No comments
22. A little fun… with condoms. January 15, 2009

    Posted in Marketing Communications.

    No comments
23. 0% fat free - and intensely good for you… April 14, 2008

    Posted in Marketing Communications, Research News.

    No comments
24. Let’s get a divorce September 14, 2007

    Posted in Marketing Communications.

    No comments
25. WOM in the post! May 31, 2007

    Posted in Marketing Communications, Social Media Marketing.

    No comments