Category Archives: Marketing Communications

1. And the brand played on December 4, 2011

   Posted in Internet & Social Media, Marketing Communications.

   2 comments
2. Oh No! We don’t do THAT [on tv - but everywhere else]! March 25, 2011

   Posted in Internet & Social Media, Marketing Communications.

   No comments
3. P for sPot the Product? February 14, 2011

   Posted in Marketing Communications.

   No comments
4. Is Green the new Healthy? February 12, 2011

   Posted in Marketing Communications.

   No comments
5. Measuring Advertising: The Feeling Dimension November 16, 2010

   Posted in Marketing Communications, Research.

   No comments
6. Adverts: Cuddles, Adverts and Empathy November 16, 2010

   Posted in Charity & Non-Profit, Marketing Communications.

   No comments
7. Measuring Advertising: Values and Appeals November 15, 2010

   Posted in Marketing Communications, Research.

   No comments
8. Measuring Advertising: I like you! November 6, 2010

   Posted in Marketing Communications, Research.

   No comments
9. Measuring Advertising: Forced Choice Comparisons October 17, 2010

   Posted in Cross-Cultural & International, Marketing Communications, Research.

   No comments
10. ASA & Climate Change March 17, 2010

    Posted in Marketing Communications, Social Marketing.

    No comments
11. A Decade Ago - What has changed? March 2, 2010

    Posted in Cross-Cultural & International, Marketing Communications.

    No comments
12. Underage Drinking - Media, Advertising & Where to now? February 4, 2010

    Posted in Internet & Social Media, Marketing Communications, Research.

    No comments
13. Testing Message Framing & Culture November 1, 2009

    Posted in Cross-Cultural & International, Marketing Communications, Social Marketing.

    4 comments
14. Shockingly bad - maybe October 9, 2009

    Posted in Marketing Communications, Social Marketing.

    No comments
15. Working together for a common good? September 17, 2009

    Posted in Marketing Communications, Social Marketing.

    4 comments
16. AEF Showcases June 17, 2009

    Posted in Marketing Communications.

    No comments
17. Advergames study now published April 18, 2009

    Posted in Marketing Communications, Research.

    No comments
18. A little fun… with condoms. January 15, 2009

    Posted in Marketing Communications.

    No comments
19. 0% fat free - and intensely good for you… April 14, 2008

    Posted in Marketing Communications, Research.

    No comments
20. Let’s get a divorce September 14, 2007

    Posted in Charity & Non-Profit, Marketing Communications.

    No comments
21. WOM in the post! May 31, 2007

    Posted in Internet & Social Media, Marketing Communications.

    No comments
22. Strange one… May 14, 2007

    Posted in Marketing Communications.

    No comments
23. Children, television and advertising: An update February 6, 2007

    Posted in Marketing Communications, Research.

    No comments
24. Bond-style sushi January 28, 2007

    Posted in Marketing Communications.

    No comments
25. Now it’s peer-to-peer ads January 22, 2007

    Posted in Internet & Social Media, Marketing Communications.

    No comments