Category Archives: Marketing Communications
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And the brand played on December 4, 2011
Posted in Internet & Social Media, Marketing Communications.
2 comments -
Oh No! We don’t do THAT [on tv - but everywhere else]! March 25, 2011
Posted in Internet & Social Media, Marketing Communications.
No comments -
Measuring Advertising: The Feeling Dimension November 16, 2010
Posted in Marketing Communications, Research.
No comments -
Adverts: Cuddles, Adverts and Empathy November 16, 2010
Posted in Charity & Non-Profit, Marketing Communications.
No comments -
Measuring Advertising: Values and Appeals November 15, 2010
Posted in Marketing Communications, Research.
No comments -
Measuring Advertising: I like you! November 6, 2010
Posted in Marketing Communications, Research.
No comments -
Measuring Advertising: Forced Choice Comparisons October 17, 2010
Posted in Cross-Cultural & International, Marketing Communications, Research.
No comments -
A Decade Ago - What has changed? March 2, 2010
Posted in Cross-Cultural & International, Marketing Communications.
No comments -
Underage Drinking - Media, Advertising & Where to now? February 4, 2010
Posted in Internet & Social Media, Marketing Communications, Research.
No comments -
Working together for a common good? September 17, 2009
Posted in Marketing Communications, Social Marketing.
4 comments -
Advergames study now published April 18, 2009
Posted in Marketing Communications, Research.
No comments -
0% fat free - and intensely good for you… April 14, 2008
Posted in Marketing Communications, Research.
No comments -
Let’s get a divorce September 14, 2007
Posted in Charity & Non-Profit, Marketing Communications.
No comments -
WOM in the post! May 31, 2007
Posted in Internet & Social Media, Marketing Communications.
No comments -
Children, television and advertising: An update February 6, 2007
Posted in Marketing Communications, Research.
No comments -
Now it’s peer-to-peer ads January 22, 2007
Posted in Internet & Social Media, Marketing Communications.
No comments




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