Category: Academic Life

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Book: Lorenzostein

Who is Lorenzostein? Well, if you didn’t have the dubious, but certainly entertaining, pleasure of meeting¬†Lorenzostein as yet, here is a chance to read all about this strange alien creature from outer space, oversexed,...

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Scrivener – and Zotero

If you are doing a lot of writing (or hanging out with writers…) you may have come across Scrivener – a well, this is a bit hard to describe… sort of word processor for...

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Socially Networked Academic

Being an academic obviously means writing … sometimes a lot of writing. Which, fortunately in some cases can be a lonely experience… ¬†sometimes, a bit too lonely for me. Luckily there is always the...

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External Examining

This week I’m spending some time at UWE in Bristol as External Examiner for their postgraduate programmes in Marketing. If you are not from the UK, or sometimes if you are a student in...

I’m neither left nor right – I just want to know. 0

I’m neither left nor right – I just want to know.

As far as academic disciplines go, marketing seems to have a rather stark divide between academics who totally believe that everything serious must be quantifiable – and those that believe it’s best to stick...