Author: Stephan Dahl


Academy of Marketing Conference

Looking forward to welcoming you at the 2017 Academy of Marketing Conference in Hull. Please remember the paper deadline is 16 January 2017. For more information about the conference and the call for papers,...


ABDC and ABS Journal Rankings

There is obviously a lot of controversy around journal rankings – especially for more specialised subject areas (such as social marketing, see this post). Despite the issues, I think taken with a pinch of...


I’m famous – on Instagram. Micro-celebrities, Self-Branding and Social Media

“I’m famous on Instagram….” With self-branding and “micro-celebrity” status becoming ever more important (especially for marketers to “hook into”), this article, written from a cultural studies perspective, has some interesting insights into the phenomenon. What...