About

Welcome to my website and thank you that you would like to know a little more about me.

I’m Principal Lecturer of Marketing at Middlesex University Business School in London, where I’m also the program leader for the MA in Health & Social Marketing, the UK’s first degree course in this field.

My current research interests include social marketing, social media and cross-cultural marketing, especially looking at the role social media can play to prevent health problems, to help patients with chronic diseases, increase physical activity and reduce crime and poverty, especially in a cross-cultural and diverse context. More information about what I am working on can be found in the Research Section here. Much of my research is published in national and international journals and I regularly speak at events and conferences both in the UK and abroad. Among others, I’m is also the co-author of two forthcoming text books on Integrated Marketing Communications and Social Marketing. A selected bibliography can be found here.

Middlesex University Expert Profile (PDF)