Social Media and Tribal Marketing – In Bogota
I’ll be delivering a special series of workshops and lectures on Tribal and Social Marketing as part of the Universidad de los Andes Summer School in Bogota this year. The course is based on my Social Media Marketing book, and explores social media marketing from both a theoretical perspective, as well as how these theories can help to build practical social media marketing applications. The emphasis will be on taking a customer- or user-focused approach to social media marketing. Through developing an in-depth understanding of consumer behaviour, participants will learn how they can use social media tools strategically as part of a marketing campaign – above and beyond getting lost in platform specificities which would be outdated in a few years.
For more information on the course, please see the International Summer School website from the Universidad de los Andes here.