Music, Product Placement – or just a long ad?

Product placement in music videos isn’t exactly a new phenomena – in fact it has been used extensively (and sometimes by quite questionable brands). But the video by Arianna is not scoring for subtlety at all – rather it is the embodiment of the hybrid between music video and advertisement. Of course, research says that people don’t actually like too overt product placement – as it activates persuasion knowledge defense mechanisms. This begs the question… how overt is acceptable?

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