The 7S Framework for Social Media

These are the slides I presented at the European Social Marketing Conference in Lisbon. I’ll try and write more about the 7S framework over the next few days, but in the meantime: if you were in the audience, many thanks for the encouraging remarks – and please feel free to contact me with any suggestions of where we can take the 7S framework, if it is useful for you and how we can make it better!

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