How do you create impact?

ipactIn the UK the idea of “impact” of scholarly work has become increasingly important, i.e. not just the quality in terms of quality of the journals it appears in, but also how the work is then used to create “impact”. In terms of the understanding as far as the Research Excellence Framework goes, impact is defined as “defined as an effect on, change or benefit to the economy, society, culture, public policy or services, health, the environment or quality of life, beyond academia” (University of Northampton). There is, of course, the very prominent LSE Impact Blog – which covers all the social sciences, and there are (also obviously) some very critical voices regarding the REF and impact. Several disciplines are (IMHO) obviously more likely to be able to demonstrate direct impact (e.g. public policy)  – while it seems for many marketing academics the evidence of “impact” is very hard to come by.

I’m wondering how do you, as readers of my blog, measure your impact? Has the impact-agenda changed the way you do research – or how you reach out to “non-academic” audiences? How important is impact in countries other than the UK? How is it measured? Let’s share some thoughts – and looking forward to reading your comments!

Please use the comment function below to respond & contribute! Thank you!!

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