Social Media & Social Marketing

Social media, and in particular user-generated media, offer a myriad of possibilities for enhancing the engagement of target audiences with social marketing campaigns. Social media, which enables easy and free content creation, is often seen as a cost effective way to promote social messages, engage users and inform stakeholders. This paper summarises much of the current research. The paper can be downloaded for free from SSRN: http://ssrn.com/abstract=1624522

I used the paper as part of a presentation at the Middlesex University Social Marketing Evenings - looking at ways to use social media for social marketing. The presentation from the evening is available here.

If you’d like to receive an invitation to forthcoming evening workshops/lectures, please send me an email: s.dahl@mdx.ac.uk .

The next evening is on the 21 July.
Exploring health literacy, deprivation and working in a cultural diverse environment, the lecture shows how Social Marketing can be used in challenging scenarios to deliver effective behaviour change. Intended for people with a basic understanding of Social Marketing, the workshop will examine successful examples how to overcome barriers and help deliver successful Social Marketing campaigns in hard to reach communities.

Related posts:

1. Free Social Marketing Evenings Middlesex University Business School in London is hosting a series of open evening lectures around Social Marketing. All the events are free, but you are requested to register your attendance...
2. Social Media for the Social Good These are the Slides from a recent talk on  “Social Media for Social Marketing: Twitter for Behaviour Change.” Social Media For The Social Good View more presentations from stephan. You...
3. Using Social Media to Promote Sports Social Media re a great way to spread the word about local sport and physical activity programmes, and can be used as a tool to further participation in sports. These...
4. Speaking & Events Upcoming: 6 April 2011 Message Framing in Health Related Advertising: Does Culture Matter? Hull University Business School This event is free. Please email d.m.dean@hull.ac.uk if you wish to attend....
5. Deleted As A Friend It isn’t often that Social Media campaigns are really imaginative, especially when it comes to spreading a serious message. For the most part, many campaigns still try to imitate the...