Social media, and in particular user-generated media, offer a myriad of possibilities for enhancing the engagement of target audiences with social marketing campaigns. Social media, which enables easy and free content creation, is often seen as a cost effective way to promote social messages, engage users and inform stakeholders. This paper summarises much of the current research. The paper can be downloaded for free from SSRN: http://ssrn.com/abstract=1624522
I used the paper as part of a presentation at the Middlesex University Social Marketing Evenings - looking at ways to use social media for social marketing. The presentation from the evening is available here.
If you’d like to receive an invitation to forthcoming evening workshops/lectures, please send me an email: s.dahl@mdx.ac.uk .
The next evening is on the 21 July.
Exploring health literacy, deprivation and working in a cultural diverse environment, the lecture shows how Social Marketing can be used in challenging scenarios to deliver effective behaviour change. Intended for people with a basic understanding of Social Marketing, the workshop will examine successful examples how to overcome barriers and help deliver successful Social Marketing campaigns in hard to reach communities.
Related posts:
- Free Social Marketing Evenings Middlesex University Business School in London is hosting a series of open evening lectures around Social Marketing. All the events are free, but you are requested to register your attendance...
- Social Media for the Social Good These are the Slides from a recent talk onĀ “Social Media for Social Marketing: Twitter for Behaviour Change.” Social Media For The Social Good View more presentations from stephan. You...
- Using Social Media to Promote Sports Social Media re a great way to spread the word about local sport and physical activity programmes, and can be used as a tool to further participation in sports. These...
- Speaking & Events Upcoming: 6 April 2011 Message Framing in Health Related Advertising: Does Culture Matter? Hull University Business School This event is free. Please email d.m.dean@hull.ac.uk if you wish to attend....
- Deleted As A Friend It isn’t often that Social Media campaigns are really imaginative, especially when it comes to spreading a serious message. For the most part, many campaigns still try to imitate the...















0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.