Current Themes in Social Marketing

Social Marketing Quarterly, the main scholarly outlet in the social marketing field, has published “Current Themes in Social Marketing”, looking at the main themes emerging from text mining social marketing research over the past five years. The article is available here (via Informa World)

Dahl, Stephan (2010) ‘Current Themes in Social Marketing Research: Text-Mining the Past Five Years’,
Social Marketing Quarterly, 16: 2, 128 — 136

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