Free Social Marketing Evenings

MDX-newMiddlesex University Business School in London is hosting a series of open evening lectures around Social Marketing. All the events are free, but you are requested to register your attendance in advance by emailing your name/organisation to s.dahl@mdx.ac.uk . Each lecture starts at 6pm and lasts for around 90 minutes, after which there will be some time to network with colleagues from the field.

Wednesday, 19 May
An Introduction to Social Marketing: Why? What? For whom?
This workshop offers an introduction to basic Social Marketing skills and tools, showing how marketing tools can be effectively used to change behaviour – for better health and societal benefit. It is intended for people who wish to have a basic overview of what Social Marketing is all about, and how it can be used in health care and beyond.

Wednesday, 23 June
Social Media & Social Marketing: Twitter for behaviour change!
Looking at how Social Media, and web 2.0 tools like blogs, facebook and twitter, can be used to communicate effectively, achieve behaviour change and support health & social marketing objectives, this workshop examines how Social Marketing can benefit from using new technologies. Intended for people who have a basic understanding of Social Marketing, the evening is a hands on workshop on how to do Social Marketing – the 2.0 way.

Wednesday, 21 July
Mind your language: Hard to reach communities & Social Marketing
Exploring health literacy, deprivation and working in a cultural diverse environment, this workshop shows how Social Marketing can be used in challenging scenarios to deliver effective behaviour change. Intended for people with a basic understanding of Social Marketing, the workshop will examine successful examples how to overcome barriers and help deliver successful Social Marketing campaigns in hard to reach communities.

In addition to these free lectures, please note that we also have a series of one day workshops later this year. The one day workshops can also be counted towards the Middlesex Postgraduate Certificate, Diploma and MA in Health & Social Marketing. For more information on these, please see http://bit.ly/cd7fk7

If you have any questions, please don’t hesitate to contact me!

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