CPD/PGCert/MA Health & Social Marketing Dates 2010

Here are details of the three upcoming Social Marketing workshops later in 2010 hosted by Middlesex University, London at the Hendon campus. The workshops can be taken individually – or can be counted towards a degree such as the Middlesex Postgraduate Certificate (PGCert) in Health & Social Marketing or Master (MA) in Health & Social Marketing.

Part 1 (9 October 2010):
Social Marketing & Health Behaviour
Topics covered:
Scope and function of Social Marketing
Health Behaviour Models:
Marketing Models applied to complex Health Behaviour Models

Part 2 (11 December 2010):
Planning for Social Marketing
Topics covered:
Situational & Environmental Analysis in Social Marketing
Scoping & Community Engagement
Segmentation & Targeting
Total Process Planning Model
Alternative Planning Models
Exchange & Competition
Message Design & Framing
Social Marketing Tool Selection

Part 3 (29 January 2011):
Implementation, Evaluation, Barriers & Limitations of Social Marketing
Topics covered:
Implementing Social Marketing Campaigns
Evaluation of Social Marketing Campaigns
Barriers to persuasion & Potential Solutions
Limitations of Social Marketing
Ethical Issues of Social Marketing

Each workshop will last one (Satur-)day, and each module can be booked separately or you can book all three workshops together.

Please note that after completing all three workshops, there is an optional assessment for the award of 30 credit points, which count as part of Middlesex University’s Postgraduate Certificate in Social Marketing, or our MA in Health & Social Marketing, the first in the UK.

For more information, please contact me – or call the administrator Lucio Versaggi on +44 20 8411 4747. The price for the three day CPD is likely to be around £400 per day if you choose not to take part in the assessment (i.e. you would get a certificate of attendance). If you want to take part in the assessment for the workshop, gain ECTS points, have additional tutorial support and library access etc then the cost for all three workshops is £1800. You can also take the Postgraduate Certificate in Social Marketing (PGCert) by completing an additional module for a total cost of £1860 (i.e. £60 more than one module). (Fees are 2009/10 fees, which may increase slightly in 2010)

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