Australia recommending Social Marketing for Crime Prevention

australiaThe Australian Institute of Criminology has recently published a review paper in which it recommends the use of social marketing principles to crime prevention, very much following along the lines of my earlier post on extending the knowledge we have from using social marketing in health to other areas, such as crime. The full paper can be found here. In short, the paper provides a 12 point plan of how social marketing planning can be used in the prevention of crime, and makes the case for further investigation of how both crime prevention and social marketing can benefit from talking to each other. From a personal view, this is a fantastic step forward in ensuring that the lessons we have learned by using social marketing mostly in the health area are systematically applied in other situations, such as pro-environmental behaviour (see also the DEFRA report published last year), in crime and financial planning/poverty prevention.

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