Top 4 in SSRN’s Managerial Marketing
A little bragging post: It was my birthday last week – and just on the day after returning from a really great day out I got a really nice email from SSRN, the Social Science Research Network, informing me, that based on all time downloads, one of my papers was ranked 4th in their Managerial Marketing section. The somewhat surprising thing to me was that the paper in question isn’t the paper that sits on rank 21 of all of their downloads (that one is a comparison of intercultural frameworks), but rather a paper looking at what we know about how culture influences advertising. If you fancy having a look (and, download the paper, hehe!) then you can see the Top 10 Managerial Marketing papers here.