Social Marketing is more about lowering barriers and increasing facilitators to behavior than about messages&promotion! (Mike Newton-Ward)
It’s easy to make a buck. It’s a lot tougher to make a difference. (Tom Brokaw)
Try not to become a man of success. Rather become a man of value. (Albert Einstein)
The key to effective social marketing is talking - and listening! (Nedra Weinreich)
Flatter me, and I may not believe you. Criticize me, and I may not like you. Ignore me, and I may not forgive you. Encourage me, and I may not forget you. (William Arthur)
Everyone can sell chocolate. Selling getting up, going to the gym and exercising every day takes a real marketing genius. (Stephan Dahl)
Charity sees the need, not the cause. (German Proverb)
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Great collection - thanks for including something from me in there! Just to provide more context for my quote, it’s actually talk *with your target audience* — rather than talk *at them*.
I like your quote. I think it would be much easier to sell any kind of tangible product than what we social marketers try to peddle!