New Three Part CPD in Social Marketing

MDX-new After the successful first run of the Social Marketing CPD workshop last February, there will be a new three part CPD programme in Social Marketing starting at Middlesex later this year. Each course will last one day (Saturday), and each course can be taken individually or you can take all three days as a whole. In addition, participants will have the chance to gain ECTS credit points for the course, which can be counted towards professional and academic qualifications, by completing appropriate assignments and projects associated with each session.

Part 1 (October):
Social Marketing & Health Behaviour
Topics covered:
Scope and function of Social Marketing
Health Behaviour Models:
Marketing Models applied to complex Health Behaviour Models

Part 2 (December):
Planning for Social Marketing
Topics covered:
Situational & Environmental Analysis in Social Marketing
Scoping & Community Engagement
Segmentation & Targeting
Total Process Planning Model
Alternative Planning Models
Exchange & Competition
Message Design & Framing
Social Marketing Tool Selection

Part 3 (January):
Implementation, Evaluation, Barriers & Limitations of Social Marketing
Topics covered:
Implementing Social Marketing Campaigns
Evaluation of Social Marketing Campaigns
Barriers to persuasion & Potential Solutions
Limitations of Social Marketing
Ethical Issues of Social Marketing

For more information, please feel free to contact me, call the Marketing Department on +44 20 8411 4262 or check Middlesex University’s Social Marketing website.

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