New MA in Health and Social Marketing
Middlesex University has given the official go-ahead for us to develop a Master in Health and Social Marketing. The new programme will be developed mostly by my colleague Lynne Eagle and myself and will capitalise on our research interests in the area.
The new master, based in the Business School in Hendon, is aimed both at students with a background in health, nursing, psychology or social work as well as business graduates who want to use marketing techniques (among others!) to archive social change, for example health promotion, illness prevention etc..