Advergames study making waves…

Our recent study into advergames, which compared the sites of major sweet manufacturers with the voluntary code applicable for tv advertising in the UK is making some major waves: Thanks to the International Obesity Taskforce, who presented part of the findings at a newsconference in Sydney, the study has been quoted in newspapers all over the world, including Australia, Germany, the UK and other countries, including reports about the study in Spanish and Italian
Newsagency Reuters picked up the story, and I have been on the phone today to some other newspapers and magazines talking about the study.

If you want to read the full study, it’s available online at SSRN: Analysing Advergames

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