When research doesn’t do research

Craig Lefebvre in his excellent blog about social marketing today published a pretty funny article about what can happen if you don’t do your research:
JupiterResearch (a “research?!?” firm) has decided to launch a new service about consumer generated content,… and they called it “Social Marketing”.
While it is ubercool to come up with trendy names – unfortunately they did not bother to check what social marketing means.
Tip for anyone from Jupiter: try Google, Wikipedia, Social-Marketing.comnext time.
The original article by Craig can be found here.

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